Instagram: The mathematics of reach
Having reach on Instagram has become much more than just a metric! More reach, engagement, and likes, all for a single goal: achieving a certain status on social media. Like it or not, that's how it works! The definition of reach on Instagram is simple; it refers to the total number of users who viewed a post...
Instagram Reels: How to use them to reach more people?
Do you use your social media every day and still haven't tried Instagram Reels? This new feature is designed to boost your engagement and reach on the platform. Instagram Reels is one of the most popular features on the social network, launched in 2020. The function emerged from the defunct Scenes feature, a tool tested exclusively in Brazil and which […]
Is IGTV dead? Get to know Instagram Videos or Instagram TV (in other countries).
You've probably noticed that short videos, less than a minute long, can only be posted to the Instagram feed or Reels, right? No uploading to IGTV – which is geared towards longer productions. However, that rule has changed. Instagram Videos: the new feature combines feed and IGTV posts into a single tab. […]
Reels or IGTV: which is best for my business?
Reels – Instagram's way of competing with TikTok – has been a very effective tool on this social network. Therefore, many content creators and companies have been turning to this new Instagram option to reach an ever-growing audience. It's already known […]
WARNING: Instagram Stories may copy TikTok. Understand why.
This week, news broke online that Instagram has begun testing a new redesign for Stories, with a vertical layout similar to TikTok. The platform has been reinventing itself daily, always providing users with new tools, reactions, and filters. The latest discovery, however, has already been confirmed by the company itself in a statement to the TechCrunch website, is a […]
Reels or IGTV: Which is better to use on Instagram?
The most common questions from Instagram Business users are about which of the platform's features is better: Reels or IGTV? Nowadays, a company's presence on social media is fundamental for its relevance in the market. Among so many options, such as Facebook, Twitter, LinkedIn, and TikTok, Instagram […]
Instagram, the ultimate guide to its features: Stories, Feed, IGTV, and Reels.
It's clear that Instagram users have no difficulty accessing and posting on the social network; proof of this is that in 2018 the app reached 1 billion active users on the platform. However, for content creators it's not so simple, as this app has long since ceased to be just about posting and […]
