It is clear that users of Instagram They have no difficulty accessing and posting on the social network, proof of which is that in 2018 the app reached 1 billion active users on the platform.

However, for content creators it's not so simple, as this app has long since ceased to be just about posting and commenting on photos.

Today, in addition to Feed, he relies on stories, IGTV and the newest Reels.

Each of these items produces a different result, so ideally you should understand the function of each one to use it in the best way.

Instagram Feed

O feed It is nothing more than the main page of Instagram, This is where all the photos that have been posted appear, including those of your company. The difficulty lies in successfully conveying what your brand represents through images.

There are a large number of resources on the internet that describe how to gain more followers or attention on... Instagram, But the three main ones are:

• Hashtags.
• Engagement with the public.
• Good pictures.

Images will ensure your posts stand out, as good aesthetics attract not only customers but also more interaction.

Another secret lies in the text, because while your photos may attract attention, the text in your posts, the hashtags, and the way you convey the information are what strengthen the bond between brand and customer.

Videos are also excellent for boosting your page. Instagram allows videos of up to 60 seconds to be published on feed, However, it's worth noting that most people don't watch long videos, or rarely watch videos longer than 10 seconds.

If your strategy involves using this method, always choose the most attractive images and frames in order to keep your audience engaged until the end.

So, to summarize and get the most out of their publications, it's worth highlighting that:

• It's important to keep your feed organized and aesthetically consistent.
• Use captions to connect with your customer.
• Plan your content to keep your audience engaged and participating.

Instagram Stories

I bet you can't resist the pink circle around the... stories unread at the top of feed, right?

It's almost involuntary to click to see what the people and pages we follow are posting, so keep your page always in the spotlight with... stories Posted daily, this tool practically forces the customer to check them regularly, as they disappear after 24 hours.

Another advantage of stories The reason is that they are generally more informal, as they allow for jokes, questions, and polls, and these interactions are great for building relationships with your clients.

Our main tips are:

• Don't overdo it with the images. People usually leave after 5 or 7 stories.
• Make short videos, no more than 15 seconds long.
• Share interesting things from other accounts to build a healthy bond of reciprocity.

Tip: The stories They also have an extension known as "highlights." Highlights, as the name suggests, allow you to feature stories on your profile indefinitely, keeping them separate from the others; use this to your advantage.

IGTV

IGTV It is the long video format of Instagram.

This feature has been available on the platform since 2018, and allows users to create video clips of up to 10 minutes. Verified accounts and accounts with at least 10,000 followers can add videos of up to 60 minutes.

However, it is worth noting that unlike stories, Longer videos generally require larger and more elaborate production, increasing costs. Therefore, the smartest approach is to evaluate all long-form video options before diving into the final product. IGTV.

Currently, YouTube is the leading video platform, with over 2 billion monthly users. If you already create content for YouTube, the IGTV This could be a great next step, as you'll be reaching an audience that already follows you and is interested in your content.

TIP: Unlike YouTube, the IGTV It uses the vertical format, so if posted horizontally, they will be smaller or cut off.

Reels

Are you familiar with TikTok? Well then, the Reels They are a kind of TikTok of Instagram.

The main function of this feature is to publish creative videos of up to 15 seconds, edited within the application itself.

Many young people and adults around the world are taking advantage of this new feature. Instagram to produce humorous dubs, challenges, and also to appear with different outfits in the blink of an eye.

With the Reels You can record a single take or a sequence of clips; you can also add a video from your gallery, include music, filters, and even save the audio from other files. Reels For dubbing work.

For content creators and businesses, the Reels It can be used to showcase the brand's personality and authenticity, as it's displayed in the app's discovery section, making it a powerful tool for increasing views and engagement.

If your company invests in content on TikTok, now is a good time to check out the... Reels, But remember, it's not legal to add all your TikTok content to... Reels, Because even though they are similar applications, they are not the same.

Conclusion

It is worth noting that the Instagram It has been one of the most comprehensive tools for individuals and businesses.

The large number of resources it offers allows you to always keep your brand and product in the spotlight, in addition to being one of the... social media which are the fastest growing in the world.

Therefore, all available resources, being in Instagram, Platforms like Facebook, Google, and others should be studied and analyzed so that you can extract the maximum advantages from each one.

Having a well-established company with years of experience can help you choose the right path for your business amidst the... social media management and the resources they offer. So get in touch with us and let's work together to achieve great results.