You may have noticed that short videos, less than a minute long, can only be published on feed or in Reels From Instagram, right? No uploading content to... IGTV – geared towards larger productions. However, the rule has changed.
Instagram VideosThe launch combines posts from the feed and IGTV single-flap design.
In simple terms, everything will be in a single tab. The idea is to make it easier to discover new content.
O Instagram is finally recognizing that the IGTV, His first big foray into video didn't work out.
On Tuesday the 5th, the company began renaming the IGTV as Instagram Videos or Instagram TV (abroad) and is getting rid of the video format IGTV Exclusive. The videos posted on the main feed of Instagram now they can even 60 minutes long – a duration previously reserved for videos IGTV – and you will no longer need to leave the main application to view them.
Furthermore, as is the case with posts on Reels, The user can choose to publish only to the video tab or add a preview to the feed (60 seconds). The new feature also allows editing within the app itself, with filters and tagging of people, brands, and places.
An Instagram spokesperson said that the app IGTV, now called Instagram Videos (or TV), will remain as a “A destination for people to visit with the intention of watching videos.”.
O IGTV It was launched in June 2018 and essentially aimed to become a mobile equivalent of YouTube, creating a space to discover and watch longer videos. But the longer format never caught on. And just two months later, an app called TikTok was launched in the US.
Reels or IGTV? What's the difference?
Instagram, Since then, it has redirected its video efforts to rival the TikTok with its short video format Reels. Reels were launched in August 2020, and Instagram aggressively promoted them, giving them a central point in the app's navigation, starting to sell ads, and publishing them in the news feed. Facebook.
However, the Reels They still have one major drawback: they don't offer a consistent way for influencers to be compensated, like YouTube and TikTok do.
Facebook plans to pay out $1.5 trillion to creators by the end of 2022. Some of that money went to Reels creators, but it's not a dedicated system for paying video makers – always a good way to encourage people to create content on their app.
