The most common questions from Instagram Business users are about which of the platform's features is better: Reels or IGTV?

Nowadays, a company having a presence on social media is essential for it to remain relevant in the market.

Amid so many options, such as Facebook, Twitter, LinkedIn, and TikTok, the Instagram This business is gaining increasing prominence, especially with the constant updates and new tools offered.

Currently, companies present on this platform are abusing it. IGTV and of Reels, ...and the results have been quite satisfactory.

But do you know the functions of each one? Which one is the best? How to use each one? Keep reading and we'll help you.

IGTV for businesses

In 2018 the Instagram launched IGTV. A tool that allows you to watch longer videos within the platform.

This service can bring numerous benefits to your company, as it allows you to convey your content in a more didactic and comprehensive way.

Furthermore, people are increasingly connected to Instagram For a variety of reasons, utilizing all available tools and opportunities facilitates contact with your potential customer.

Unlike videos sent directly to the Instagram, the videos of IGTV They can be up to 60 minutes long. This allows you to plan your content in a more elaborate and complete way, unlike the improvisation that usually occurs in stories.

It's worth remembering that the videos posted on IGTV They are not automatically sent to your Instagram.If you want them to appear in your feed, you need to click on "post a preview," and only then will a preview be available as a post.

Reels for businesses

O Reels It's the platform's newest darling, and it's directly linked to stories.

Basically, its goal is to facilitate and improve the editing of quick videos up to 30 seconds long, so it offers several options that encourage users' creativity, such as music, effects, speed adjustments, and more.

However, this tool should be adapted to suit your company's needs.

So before creating your video, you should think about what the objective is and what you want to add to your work.

O Reels It brings a more informal and relaxed tone to your communication, and also helps to showcase product and service details in a more creative and fun way. So if your business requires formality, the Reels It may not be the best option for you.

The secret to a good result is to assess your audience's preferences and your company's objective, so you can choose the ideal service.

Reels or IGTV: Which is Better?

When it comes to IGTV e Reels, Each platform offers different features, which doesn't mean one is better than the other.

In the case of companies, the preference for IGTV or by Reels It comes from the audience itself, but of course you can use both.

The main thing to do in this case is to identify what your client is most interested in, and tailor the content according to the functionality of each service.

BONUS: Is it possible to know who watched your Reels or IGTV?

The answer is simple: NO!

According to Instagram, Viewing and sharing permissions vary depending on your profile's privacy settings.

On public accounts, anyone on Instagram will have access to your information., Reels, IGTV, videos, feed, stories and more.

They may appear in the "Explore" tab, as well as in other search locations and hashtags.

On private accounts, only your pre-approved followers can view and share your videos.

If this happens, the person who received the share must also be following you to see it.

So how do you view the information on Reels and IGTV?

In the case of Reels, go to your profile, tap on a video, and you'll have access to:

• Who liked and commented;
• Video views, which is how many times someone pressed play (this does not include replay actions, and it's worth remembering that this metric is still under development, so it may not be exact);
• If this video was chosen to be featured on Reels.

On IGTV it's not much different, it's possible to:

• See the number of likes;
• Number of shares;
• Views;
• How many seconds were watched?;

Although the metrics are not very precise and complete, it is worth noting that these are recent tools, and furthermore, the platform of Instagram This information is constantly being updated, and it may change at any time.

Conclusion

When you have a business, any tool that can boost your sales and services is valuable. So take advantage of all the resources the platform has to offer.

Social media platforms are already adapting to the business world, as they are aware of the advantages and convenience this can offer users.

If you have a company that is not yet integrated into this digital world, don't waste any more time and get started now!

If you still have any questions or don't know where to start, contact us and learn about all the benefits available for your business.

Gain more recognition in your field and boost your results.