You use your social network every day and still haven't tried Reels. InstagramThis new feature is designed to boost your engagement and reach online.

Reels of Instagram It is one of the most popular features of the social network, launched in 2020. The function emerged from the defunct Reels, a tool tested exclusively in Brazil that allowed users to record and edit short videos for the app's Stories.

What is Instagram Reels?

Reels of Instagram It's a format for short, vertical videos that can be up to 60 seconds long.

Before posting content to their feed, Stories, or a dedicated tab, users can combine multiple photos or videos, add background music, text, and visual effects.

Reels are strategic for Instagram, which in 2021 was overtaken by TikTok in the number of users.

To encourage content creation, the social network created an exclusive section where people can discover content created by strangers, based on their interests.

In addition, Instagram shows Reels suggestions within the feed itself, even if the user doesn't follow the profile that made the posts.

How do I create an Instagram Reels video?

Because of the format's reach, in addition to the fact that videos are popular and a way to connect with audiences, companies have been using Reels to get closer to their followers.

So, the question may arise: how do you actually create a Reel?

The interface of Instagram It's very intuitive, which makes the job easier.

There are three ways to begin:

– Through the Reels tab

– From the Instagram home screen

– Through the Instagram Stories camera

Reels can be recorded directly through Instagram, in a series of short clips or all at once.

With the creative part done, it's time to share your post.

Why bet on Reels on Instagram?

But why invest so heavily in content that takes so little time to deliver the information you need to convey?

The answer is clear: the public wants speed!

Social media has been a part of our lives for a long time and continues to evolve, bringing more practical and easily accessible innovations.

Thus, it seems that as these stages progress, the importance of language diminishes, as does the care taken with photo editing and voice-over in videos, freeing up space for the unexpected and facilitating influence and sharing.

Tips to boost your videos

However, creating this content is not as simple as it seems and requires a specific routine and consistency.

Therefore, we've broken down into steps what you need to do to have a successful Reels profile:

Organize your Reels content on Instagram

Since Instagram Reels videos are between 15 and 30 seconds long, quick thinking is essential when deciding what to share.

To begin, think about your target audience and the market in which you operate.

Try to create Reels that engage with your audience and meet their needs.

The themes can be similar to those you already cover; you just need to adapt them to the language of this format.

In addition, it's important that the Reels are consistent with the other posts.

Therefore, always write down your ideas, summarize them, and that way you'll only have the most important points to consider.

Pay attention to the dimensions.

Like Stories, Reels are designed to be viewed vertically, in full screen, and on mobile devices.

With this in mind, it's important to create content in a 9:16 aspect ratio, with a resolution of 1080 by 1920 pixels.

Recording and editing directly from your smartphone is a good way to stay within the recommended dimensions.

Understanding the Reels algorithm

The Reels tab is made up of content suggested for users.

The Reels algorithm favors content with high engagement, that uses visual effects, has the right dimensions, and uses audio from the Instagram library.

Therefore, it's interesting to create fun content that captures people's attention, engages them, and is inspiring.

It is also essential to follow the community guidelines of Instagram.

Use subtitles

A large portion of video content is watched without sound, for example, while scrolling through our feed on public transport.

Adding captions, therefore, is a way to make your Reels easier to consume, as well as making them accessible to people with hearing impairments.

Choosing a song that helps

You're probably already aware that this type of content requires current music or a soundtrack.

This step is crucial because many people can discover your video by searching for the song that's playing in it.

Sometimes, that person wasn't looking for your type of information, but they found your video and became a new follower.

Use the correct # and target it to the video content.

Hashtags are very useful when searching for a specific topic on Instagram, so always include at least 15 # to get a good response.

And don't forget to research its usage before writing; if the numbers are low, it'll be a # thrown in the trash.

Post at a time when it will go viral.

Avoid posting your video on Reels on Instagram at odd hours, when everyone else is refreshing their feed.

Therefore, you can find out when your profile is most viewed according to the indicators in "Insights" and post your content at the most appropriate time.

Consistency and quality

So, make the most of this new tool and if you want to explore the vast world that it offers, Instagram We have something to offer, don't wait any longer and make your video now!

Furthermore, those who lack consistency and fail to adapt to new situations will never be noticed.

Learn more and prepare to be amazed by the internet; only then will you be able to use it to your advantage.

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