O Reels – the way Instagram has found to compete with TikTok – has been a tool with a lot of reach in this social network.
Therefore, many content creators and companies have been turning to this new option. Instagram to reach more and more people.
It's already known that whenever Instagram launches new tools, it gives them a lot of potential reach, so that more and more people use them.
O Reels It has been immensely successful worldwide and, let's be realistic, it's a fun way to bring new content to this platform.
According to research by We are social, In Brazil alone, there are more than 91 million users on Instagram, which puts the country in the position of 3rd largest country on the social network.
In terms of user interaction, research shows that the social network is doing very well: the average engagement rate on Instagram (0.65%) is 3x larger than Facebook's (0.21%).
And you don't have to look far to see that currently, this social network It's a platform where people buy and sell, as Instagram allows people to discover products, interact with businesses, research trends, and make purchasing decisions.
Key features of Reels on Instagram:
-
Creating videos of up to 30 seconds, which can include original music or sounds from the Instagram catalog;
-
It has functions for various cuts, audio, effects, and creative tools;
-
It can be shared both in stories and in the feed;
-
It's the evolution of the Scenes feature, now called Reels, offering more dynamic tools and possibilities;
-
Reels are stored on your profile after 24 hours; they may still appear in the Explore tab and in your scrolling feed.
It's a fact that videos are a great digital marketing tool for businesses; in fact, according to a Wyzowl study, 761% of companies that use video marketing believe it has increased their organic traffic.
Yes, the Reels It's a great way to put video marketing into practice.
An example of this is what Red Bull has been doing, as MLabs points out: the brand not only publishes videos of sports and stunts on its profile, but also encourages users to post their Reels with the hashtag ##RedBullKeepItReels and then shares the posts on their Stories.
Advantages of using Instagram Reels for your business
In the previous topic you saw some of the potential that the new Reels on Instagram offers, and it's already clear that many benefits are possible when using it in your business's marketing strategies.
With that in mind, we've highlighted some of the main advantages that this new feature can offer:
-
Adding diverse content to the company profile;
-
By appearing in the social network's "Explore" section, Instagram Reels can bring your content to more people beyond your current audience, through the platform's algorithm and analysis of users' interests;
-
It strengthens and enriches the relationship with your audience;
-
It offers information in a dynamic and more engaging way;
-
It can be a differentiating factor compared to the competition that doesn't focus on new trends;
-
A more creative way to showcase your work to consumers.
25 Instagram Reels ideas you can use for your business:
-
Show us what goes on behind the scenes.
-
Share a tip
-
News from your industry.
-
Promote an article from your blog.
-
Step-by-step
-
3 good podcasts from your industry.
-
It shows a clip from a longer video and directs people to that video.
-
Rapid transformation
-
Industry tip
-
Show us your workplace.
-
Quick tutorial
-
Show how to use your product.
-
Answer a FAQ
-
Show what you're working on.
-
Reveal the content you worked on during the week.
-
Show us what goes on behind the scenes.
-
News from your industry.
-
Do an unboxing.
-
Sneak Peek of a new product
-
Takeover by a collaborator
-
Talk about a new trend.
-
Introduce your colleagues.
-
Promote an Instagram post
-
3 funny facts about you or your industry
-
25. Share an exclusive offer.
See how Instagram Reels has potential for your digital marketing strategies? This new trend is expanding more and more, and staying out of it could cause your company to miss out on great business opportunities.
IGTV: Instagram's long-form video platform that will grow your business.
Instagram TV, better known as IGTV, is increasingly becoming an important part of marketing strategies. Have you ever stopped to think about how IGTV can help your business?
IGTV is a free and practical tool that can greatly help with your brand's marketing. Learn how.
What is IGTV?
In June 2018, Instagram launched IGTV as a new app for watching longer videos, only in portrait (vertical) format, produced by Instagram creators.
However, in May 2019, Instagram also began allowing videos in landscape format.
From there, the goal was to make IGTV a platform to compete with YouTube.
Each creator has their own "channel," similar to what happens on TV. So, as soon as you access IGTV, the videos start playing.
There is a standalone IGTV app, but the platform can also be accessed directly from your Instagram account.
Unlike regular Instagram videos, the videos from IGTV They can last from 10 minutes to 1 hour.
Why should your company use IGTV?
IGTV can bring great benefits to your brand, as it's a tool where you can broadcast longer and more valuable video content to your customers.
Furthermore, more and more people are connecting to Instagram for a variety of reasons.
This type of opportunity can allow your brand to naturally connect with your potential customer.
REACH
With over a billion users, half of whom use the app every day, Instagram is one of the best platforms in the world for content dissemination. Therefore, if your company uses this tool, it can access a large number of potential customers, which directly impacts the brand's results.
PRESENT LONGER VIDEOS
If you want to present longer-form content to your consumers, the IGTV This can help. If you want to create more detailed videos about your products or services on the platform, you can share recordings of up to one hour. This is important for bringing variety to your channel's content and reaching diverse audiences.
Gain more engagement with the public.
A company that knows how to use new tools to get closer to its consumers has a great advantage in the market. That's why using IGTV is essential. After all, through the platform, you can create exclusive content for your brand to get even closer to your audience.
What types of content are most successful on IGTV?
To succeed on IGTV, it's essential to think about the content you'll be sharing. With that in mind, we've compiled some tips for videos that are successful on the platform.
DETAILED VIDEOS
Since the tool allows you to share longer videos, it's a good idea to create more detailed videos about the products and services your company offers. However, remember to look for the most engaging way to do this, to further improve your relationship with your audience.
SHOW BEHIND THE SCENES
Another video that captures the public's attention is a behind-the-scenes look at the company. Show what it's like inside the organization, how the processes are carried out. Introduce the team on the production line, so consumers will feel closer to the company.
Create videos to interact with your audience.
Another very useful video strategy for businesses is to create content that interacts with the audience. Speak directly to your viewers, ask questions, hold giveaways, seek opinions—all of this will increase people's engagement with your brand.
Best practices for content creation on IGTV for businesses.
If your company works with Inbound Marketing, applying the sales funnel is highly recommended on Instagram TV.
At the top of the funnel, visitors discover they have a need or problem to solve, previously unknown to them. The focus is on educating and informing the lead. In the middle of the funnel, the problem is already recognized and a solution is considered; in other words, the content aims to engage.
At the bottom of the funnel, qualified leads become opportunities. They are aware of the problems and are looking for solutions. Bottom-of-funnel content is geared towards helping them decide on the best product or service.
Use top-of-funnel content to attract and nurture your followers.
If your business is in the semi-precious jewelry sector, for example, some IGTV ideas include showcasing trends for the upcoming season, tips on how to wear the accessories, and sharing behind-the-scenes footage and the creative process.
This way, your target audience will have the chance to get to know the company inside and out.
3 examples worth following when using IGTV in your business.
Perhaps you're wondering who is already using IGTV with good results to serve as inspiration for your strategy.
If that's what you were looking for, you'll enjoy seeing these 3 examples of companies that, with different approaches, have managed to use the best that IGTV has to offer.
-
Omelet
Omelete, the leading website for pop culture in Brazil, is a reference point for content about movies, TV series, comics, and music, and has become a true pop empire in the country, with several sub-brands.
On Instagram, the IGTV profile has a lot of content, such as daily segments about important news and specials on a wide variety of topics.
-
Netflix US
Netflix is known for interacting extensively with its audience in the... social media and take advantage of every small opportunity to promote their main productions.
Not surprisingly, IGTV is part of this strategy. Netflix in the United States makes several videos with the casts of its series, which helps keep the audience interested in everything surrounding the shows.
-
Nubank
Nubank excels at talking about its products and services without seeming annoying or selfish. In fact, the videos give the company's fans everything they want from a modern and connected brand.
The Nubank profile creates anticipation for new products, answers common questions, and even shows how the brand's credit cards are made.
Conclusion: Reels or IGTV? The decision is yours!
Now that you understand the dynamics of each one and also how to use them REELS and the IGTV And having learned all about its benefits, how about creating a channel for your company and starting to create content?
Through these platforms, your company gains access to a large number of consumers eager to learn about your products.
However, remember to create quality content and you will see the positive impact this strategy will have on your business.
And for this moment you can Count on usWe have a super dynamic, modern, fun, and skilled team to generate highly engaging content to communicate and connect your brand with your customers.
