This week it came out on the internet that Instagram has started testing a new redesign for the Stories, with a vertical layout in the style of TikTok.
The platform has been reinventing itself every day, constantly providing users with new tools, reactions, and filters. The latest discovery, however, has already been confirmed by the company itself in a statement to the website. TechCrunch, is a new display model for the Stories Similar to its rival TikTok.
TikTok x Instagram: Fight of giants
TikTok was the most downloaded app worldwide in 2020, according to a survey conducted by the consulting firm. AppAnnie.
The report takes into account downloads on Android phones and iPhones and states that the Chinese company ByteDance, creator of the app, climbed 3 positions in the ranking, surpassing Facebook's apps, compared to 2019.
This prominence from the Chinese company has been unsettling Instagram, which previously reigned supreme, especially among young audiences.
Therefore, this rivalry is nothing new, especially since TikTok has managed to bring together the best of several social networks into a single application.
It incorporates the services of the defunct Musical.ly, has a feed and stories (Instagram), short videos (Vine), trends and hashtags (Twitter).
That's why TikTok has been and continues to be so successful, and it has been a challenge to Zuckerberg's internet dominance.
Instagram strikes back.
In 2019, Instagram, already feeling the impact of TikTok, launched the Reels, a tool for creating 15-second videos with music.
Reels also allows you to capture clips from other videos and use the sounds to create viral content, like its rival.
The advantage of Reels is that it can be accessed directly through Instagram's camera function by pressing and holding the button to start recording, and then adding filters and effects, as well as changing the speed.
So this rivalry between the two internet giants is nothing new.
Instagram Stories Vertical
As previously mentioned, and already confirmed by Instagram, Zuckerberg's company has been testing changing the current horizontal display format of the app. stories.
From a design and user experience perspective, the change makes sense: when we access a website via a browser or scroll through the public feed of Facebook or Instagram itself, this vertical movement is natural.
With this in mind, it's very likely that the network will start prioritizing videos instead of still images.
Instagram adopting stories Vertical lines aren't something you'd expect, but they're not as surprising as they might seem.
So far, there is little information regarding this new change, and Instagram states that the model is a "prototype" and "is not yet available for public testing.".
But we can already discuss this idea, what do you think? Do you prefer horizontal navigation, as it is today, or vertical navigation? Tell us in the comments below.
