Qualified leads: Everything you need to know
Among digital marketing strategies, one of the most important is its ability to generate leads. As your company grows and gains space in the online world, the number of leads generated grows exponentially. When lead generation is less than the sales team's capacity to handle it, it is possible to contact […]
70% of Brazilians were digitally impacted during the pandemic.
A study conducted by the Brazilian Society of Retail and Consumption (SBVC) showed that the pandemic brought about a digital transformation in the country. Consumer behavior had to change, because without the option of physical stores, the preference was to switch to online shopping and use digital payments. On the other hand, to keep up with these changes, stores […]
Google Ads for E-commerce: How does it work?
Google Ads is Google's paid advertising tool. It's how most companies increase the visibility of their e-commerce site. This tool promotes ads and places your product at the top of online searches, allowing your online store to gain much greater notoriety. But how does it work? Imagine that […]
Instagram, the ultimate guide to its features: Stories, Feed, IGTV, and Reels.
It's clear that Instagram users have no difficulty accessing and posting on the social network; proof of this is that in 2018 the app reached 1 billion active users on the platform. However, for content creators it's not so simple, as this app has long since ceased to be just about posting and […]
Social media management: Everything you need to know
You've probably heard of Social Media Management, right? But do you know what it means and how it can benefit your business? Social media management involves several steps and is much more than simply posting. It consists of ensuring a good strategy, aiming to […]
Black Friday 2020: When is it? How do I prepare my store?
There are just over two months left until Black Friday 2020. That's right, the day so eagerly awaited by retailers and shoppers is approaching, and it will be on November 27th, 2020. If you're a retailer, you've probably spent the last few months developing strategies and planning your offers to beat the competition and win over customers, haven't you? Now if […]
How to advertise on Google? Learn for FREE right now!
You've probably done a Google search and found some highlighted links in the results, right? You've also visited a blog and found a product banner, or watched a YouTube video but had to view ads first, haven't you? These examples have something in common: they are created and managed […]
Case study: online store 915% - positive return on investment in Google ads with simple adjustments
Today we're going to talk about a case study of an online store where we achieved a return on ad spend (ROAS) of 915% managing Google ads for a client in the custom uniforms segment. First of all, let's explain what ROAS means and how to calculate it. ROAS is different from ROI. ROAS stands for Return on Investment in paid advertising. It is […]
Coronavirus: How small businesses can reduce the economic impact of the pandemic
O impacto econômico do novo coronavírus deve ser grande sobre as pequenas e médias empresas, caso as previsões de alastramento da doença no Brasil se confirmem. Embora o cenário ainda seja incerto, especialistas recomendam que empresários já se preparem para os problemas que potencialmente encontrarão pela frente. “O pequeno e médio empresário que estiver trabalhando […]
Coronavirus boosts delivery services in Brazil and changes the routine of restaurants and consumers.
With empty dining rooms, restaurants are investing in delivery services, while apps are launching measures to reduce contact between suppliers, delivery drivers, and consumers. Since the increase in coronavirus cases in Brazil, experts have recommended social isolation for as many people as possible. Several companies have decreed work-from-home policies, and hundreds of events have been canceled throughout the country in an effort to […]
