Instagram is changing (again)! Is your business ready?
Instagram is changing again, the head of the social network announced! And we want to help you understand how this will impact your business. Now let's understand what he's trying to tell us; in essence, Instagram intends to prioritize ideas focused on entertainment and video content, creating a new option for […]
Managing Social Media: How to Choose the Perfect Company
You've probably already noticed, during your research, that there are thousands of "pseudo-experts" in social media out there. They all claim to be experts in managing a company's social media. But, unfortunately, the truth is that the vast majority don't know what they're doing. I'm not saying there are only a few...
Is IGTV dead? Get to know Instagram Videos or Instagram TV (in other countries).
You've probably noticed that short videos, less than a minute long, can only be posted to the Instagram feed or Reels, right? No uploading to IGTV – which is geared towards longer productions. However, that rule has changed. Instagram Videos: the new feature combines feed and IGTV posts into a single tab. […]
Reels or IGTV: which is best for my business?
Reels – Instagram's way of competing with TikTok – has been a very effective tool on this social network. Therefore, many content creators and companies have been turning to this new Instagram option to reach an ever-growing audience. It's already known […]
Solar Energy Case Study: 140% growth in quotes in just 30 days.
A solar energy company in Maringá increased the number of daily quotes by 140% in just 30 days. “With the solutions from the GAYA agency, we managed to increase the number of daily quotes for our company by 140% and were forced to open 2 more positions for sales support due to the high volume of requests. The […]
WARNING: Instagram Stories may copy TikTok. Understand why.
This week, news broke online that Instagram has begun testing a new redesign for Stories, with a vertical layout similar to TikTok. The platform has been reinventing itself daily, always providing users with new tools, reactions, and filters. The latest discovery, however, has already been confirmed by the company itself in a statement to the TechCrunch website, is a […]
7 tips to make your company stand out online
Anyone who works in sales knows the importance of being online; after all, it's an excellent way to highlight your company beyond your region. The fact is, simply opening a website doesn't guarantee immediate sales; it's necessary to provide a customer experience, because in front of them, besides your product or service, is the product itself.
Reels or IGTV: Which is better to use on Instagram?
The most common questions from Instagram Business users are about which of the platform's features is better: Reels or IGTV? Nowadays, a company's presence on social media is fundamental for its relevance in the market. Among so many options, such as Facebook, Twitter, LinkedIn, and TikTok, Instagram […]
Referral marketing: do opinions from acquaintances carry more weight?
Referral marketing, or word-of-mouth marketing, is simply a group of people exchanging ideas and experiences as consumers about a product or service. This is a tool that can be leveraged, and if done correctly, will be a great ally for your brand. Want to know how to use it to sell more?
How do I prepare my e-commerce site for end-of-year sales?
With the end of the year approaching, many retailers working with e-commerce/online stores are already preparing for the high demand to come. There are many holidays and special occasions that will certainly increase their sales significantly. The coronavirus crisis has reshaped the current shopping landscape – where many people have spent their time on holidays and other special occasions.
