A study conducted by the Brazilian Society of Retail and Consumption (SBVC) showed that the pandemic It has brought about a digital transformation in the country.

Consumer behavior had to change because, with no option for physical stores, the preference was to switch to online shopping and use digital payments.

On the other hand, to keep up with these changes, stores have started investing even more in e-commerce and online customer service.

The study shows that 61% of online consumers further increased their purchase volume due to social isolation, with 46% of cases exceeding 50%. The biggest highlight is the food and beverage delivery sector, which grew to 79% of respondents.

The study also points out that online retail shopping is becoming increasingly common, due to increased customer confidence and a decrease in some of the fears and insecurities that existed before the pandemic. pandemic of the coronavirus.

Behavior is here to stay.

After the quarantine, 701% of respondents say they intend to buy even more from websites and apps. This is due to 78% satisfaction with their experiences during this period.

This shows that companies that maintain a good relationship with their customers will have advantages in the post-crisis period, and this is a great ally in increasing their profits and reaching even more people.

A pandemic This opened up a range of opportunities, for example:

Imagine a small company that serves only a few people within a nearby radius.

Now imagine this same company conducting its sales on a digital platform, expanding its customer base not only to its own neighborhood, but also to the city, the state, and the country.

In other words, I don't even need to say how promising and advantageous this path can be, do I?

We know that in the past, many people turned their noses up at online shopping, but technological advancements combined with this... pandemic This unexpected event forced many people to delve even deeper into the world of the internet, whether they wanted to or not.

Do you want to go digital?

If you have a business but aren't online yet, now is the time!

It's no exaggeration to say that we've advanced years in just a few months, and this new transformation can be a door full of new opportunities and advantages; all you have to do is open it.

Right now you're asking: How do I put my company online?

Hearing that "your company needs to be online" is nothing new, but literally that's very vague. What does "putting your company online" actually mean?

Create a website? Gain many followers? A business email?

The answer to all of this can vary greatly, but what you really need to know is how it will all work for your specific case, because simply having it doesn't guarantee success.

It's no use having a website that nobody visits. An email that only receives spam, and so on. The good news is that you don't have to figure all this out on your own; you just need the right professionals by your side to help you.

Create a functional website.

Prioritize optimization and understanding your audience's behavior. Know what they expect and want, and create a visual identity.

Consumers appreciate well-designed brands, the feeling that everything is perfectly planned, and most importantly: focus on a website format that aligns with your objective.

A website isn't like a street flyer; it needs content, a product, and ease of navigation. People want simple and intuitive websites, without unnecessary details. They want to get straight to the point.

Invest in advertising.

“"Ah! But if someone searches for my brand on the internet, they'll find it."”. Not always.

The website needs to be optimized to appear in search engines, and that doesn't happen by itself.

For it to reach the right people, it needs good targeting and a thorough analysis of its audience, as well as daily monitoring of its results in order to identify and quickly resolve any shortcomings.

Social Media

Finally, and no less importantly, we have the social media.

To the social media These tools can help your company grow rapidly in the digital world, but for this to happen efficiently, good management is necessary.

So if you want to stand out, be dedicated and committed to defining the best strategy. Learn to recognize and identify what worked well and eliminate what didn't.

Conclusion

As simple as it may seem, believe me, it's not.

Choosing a specialized team can be the key to your business's success, and that's why we're here.

Our team has years of experience in the digital world and is ready to work together to define and implement what's best for your business.

Get in touch with us and discover everything we can do for you and your company.