You've probably already done a search on Google And you found some highlighted links in the results, didn't you?

Have you ever visited a blog and found a product banner, or watched a video on...? YouTube, But first you had to view ads, right?

These examples have something in common: they are created and managed by Google Ads.

And now you're wondering: How can I implement this in my company?

The complete and definitive step-by-step guide.

Google Ads It's the name of the platform where you create and manage Google ads.

Basically, to advertise on Google, all you have to do is access the website. ads.google.com and create your account, or use your Gmail email.

If you've never advertised on Google Ads, Make sure to choose the beginner option. You won't have many configuration options, but at least you'll be able to place your ads faster and without many complications.

Choose a group of keywords related to the product/service you want to advertise, create an ad, define the website where these ads will be directed, and you're done.

Later on, when you feel the need to have more control over your account, switch to full editing.

Now continue reading, we're going to give you... 5 tips on how to start this stage in your business. and get a good return on these ads.

First: Select a goal.

The ad is adjusted based on the results, so think about it: do you want more leads, more visitors, or to drive your audience to your website?

It's important to understand this clearly in order to focus your money on the right audience.

Second: Know where to advertise.

Will its reach be global or local?

The decision of where your ad will be displayed is yours, but remember: everything needs to be done very well so that the tool directs the advertising to the correct location; after all, you want to make money, not lose it.

Third: Create your message.

Be assertive, but in a way that attracts your customer. Use images and phrases to create beautiful and functional ads and banners.

The message conveyed must be understood and entice the customer to seek out your business, but be careful: a misinterpreted message can generate a negative image and quickly affect thousands of people, and what's at stake is your company's reputation.

Fourth: Set your budget and keep an eye on your dashboard.

The results generated depend on your budget, and all of this will be visible in your account.

Remember that you have full access to the ad information and can pause or adjust it if necessary, so keep an eye on it and take action quickly if something unexpected happens.

Fifth: Publish your ads.

The ad will be displayed when the search is related to something you offer.

They can be seen in the Search Google, On Maps and across our network of partner sites, it's important to use the right keywords when publishing, as they will be responsible for optimizing the search results for your products.

BONUS: Google My Business

If you don't have a strong online presence, your potential customers won't find you. However, you can be sure they will find your competitors and buy from them!

To ensure you don't fall behind the competition, the Google My Business (GMN) can help you.

O Google My Business It is an online tool that allows companies to manage their presence in the digital world, starting from the entire Google ecosystem.

This includes Google Maps and Google Search, and the best part: FOR FREE!

This tool not only puts your company at the top of search engine results, but also allows customers to contact you directly, read customer reviews, visit your company's location, and much more.

Therefore, it is important that the information about your company is as accurate, complete, and optimized as possible.

How does Google My Business work?

First, create a Google account to sign up for the service, after that you will be able to:

• Register and verify your company on Google My Business.
• Provide important information about your company.
• Include photos and videos.
• Add articles and offers.
• Receive and manage customer feedback.
• Answering questions from potential customers.

Create your company profile today and start using it to your advantage. Appear in the listings of Google My Business This is only part of the job; to get more out of it, optimize and integrate this service with other tools.

Conclusion

All the tools mentioned above are used in a complementary way, ensuring that the company's online presence is increasingly strengthened to support its in-person marketing and sales efforts.

Want to advertise on Google but don't have the time or don't know how? Contact us now and speak with one of our consultants!