Google's mobile-first indexing: everything we know (so far)
Since Google first announced it was experimenting with mobile-first indexing in 2016, a ton of information has been published. Over the years, Google has provided us with new information and updates on how to prepare. Below is a compilation of things we know so far about the […]
9 reasons to use Instagram for business
With over 25 million Instagram business accounts and over $1.5 trillion spent on Instagram advertising last year, it's clear that brands are investing in this channel. Others, however, remain on the sidelines, and one of the main reasons is that they (incorrectly) believe they have nothing to post. This couldn't be further from the truth…
6 reasons why more content isn't so good (it's actually worse!)
Content clash. Mark Schaefer first predicted it five years ago, in 2014. The marketing industry should have taken this as a warning, and some of us did. But not enough. Instead of moving forward together (and with our audience) with content, we continued to run a metaphorical race to see who could publish the […]
STOP NOW! 25 social media mistakes you should avoid immediately.
Social media has the power to transform your brand into a massive empire. But if you're not careful, it can do the exact opposite. Take Snapchat, for example. In 2018, Snapchat launched an ad game called "Would You Rather?" One of the questions was whether users would rather "slap Rihanna" or [...]
13 Top Digital Marketing Trends for 2020 (that you should start today!)
The digital marketing trends for 2020 are numerous! The key is knowing how to use them to your business's advantage in a way that generates sales opportunities, not just updated and visually appealing online channels. Knowing the main trends and understanding them thoroughly can be the key to delighting customers and standing out...
13 facts about the digital world that you should know before planning your marketing actions.
This content was written by Willian Rocha, Professor at FGV and digital marketing specialist at Vale. — Those who know me know that I'm crazy about data, information, studies, and reports. I can't see a behavioral study or a report on something new without getting itchy, and I only calm down after […]
4 reasons to participate in CEO Startups (Don't say I didn't warn you)
Have you ever imagined yourself at the helm of an innovative business? Something small, but with an idea and proposed solution that could be transformative in our current world? Startups are increasingly popular when we talk about business models, both in Brazil and around the world. And although […]
Digital Influencers: What are they? Should I use them to promote my business?
Influencer marketing is the opportunity to have a digital influencer, someone with authority, market your business. The influencer promotes your brand, increases your public exposure, and ultimately helps sell more products (or gain new customers). The promotion of a digital influencer is usually created entirely by them (most of the time) or […]
Tutorial: How to create a 3D post on Facebook
Facebook recently launched 3D Posts, which allow people to view and interact with different objects from a 360º perspective in their News Feed. These 3D Posts are instantly responsive to touch and movement on the phone, making the content "move" and allowing objects to be viewed from different angles. [quote author=“Facebook”]The […]
Case Study: How we helped increase revenue by 50% and rent over 200 vehicles in just 30 days.
Trust is the word I use to begin today's case study. After participating in a competition for this account, we gained the client's trust and managed to increase revenue by 50% compared to the same period in 2016, and rent more than 200 vehicles in just 30 days for the end of the year. How we helped […]
