Black Friday 2020: When is it? How do I prepare my store?

There are just over two months left until the Black Friday 2020, That's right, the day so eagerly awaited by shopkeepers and buyers is approaching, and it will be... 27/11/2020.

If you're a retailer, you've probably spent the last few months strategizing and planning your offers to beat the competition and win over customers, haven't you?

Now, if this is your first time... Black Friday, We can imagine your tension and nervousness; after all, it's a very important day for commerce worldwide.

To help first-time sailors and even the most experienced captains, we've prepared some valuable tips and information to help you succeed on this day, so keep reading and find out.

On November 27th, the event will take place. Black Friday 2020, And even in the face of difficulties due to the pandemic, the president of the Brazilian Society of Retail and Consumption, Eduardo Terra, is confident that this could be the biggest... Black Friday of the country.

The uncertainties revolve around physical stores, as we don't know what the scenario will be given the current situation, but on the other hand... e-commerce It has grown exponentially, meaning the coronavirus pandemic has reshaped the way we buy products.

Imagine how much the landscape of shopping through... e-commerce, Add to that the number of consumers who had never shopped online before and will continue this habit, and conclude with the equally important and most anticipated: DISCOUNT.

Okay, the context is quite optimistic, isn't it? Are you going to be left out?

According to the website Black Friday Brazil, The top-selling products are cell phones and home appliances. The main reason for this ranking is the ease of payment and the possibility of interest-free installments, considering that these are high-cost items. See the top 10 below:

However, it is worth noting that according to the website Promobit, There is a disharmony in the promotions advertised during the Black Friday and the customers' greatest desires, considering that the main discounts are concentrated on beauty and clothing products.

Therefore, it's clear that most retailers don't offer large discounts on their most sought-after products, and this can be a differentiating factor for your business. e-commerce, If this is your field of work.

As expected due to the pandemic, major retailers are drawing up new plans for the Black Friday 2020, which will likely be mostly digital.

So if you're expecting long lines of customers stretching around the block, forget it.

The biggest companies include: Extra, Magazine Luiza, Americans e Houses Bahia, Companies are already reinforcing their online presence and testing their websites to ensure they can handle the large influx of customers accessing them simultaneously without going offline.

It's also worth emphasizing that the process goes far beyond simply having a website that can handle a large volume of traffic; it's necessary to guarantee inventory, delivery, and address potential post-sale issues.

But before you say “These tips are for large companies; my business is small.”It's important to make it clear that the digital age is for everyone, especially those who want to boost their sales and step out of their comfort zone.

Ultimately, regardless of the size of your company, the important thing is to be prepared to convert your leads into sales.

The first tip is: PLANNING.

Be prepared and create a strategic plan, evaluating which products you will put on sale, what discount will be offered, how many emails will be sent, etc.

Focusing on your objectives, plan the beginning, middle, and end of your campaign. Evaluate which channels your campaign should appear on; after all, there's no point in offering good products or services if your audience doesn't know about them.

It's quite interesting to publish images and run campaigns for the items that will be on sale weeks before the date, so your customers are already aware of the discounts and can plan their purchases.

Another key factor that could determine whether your company is chosen is... service.

It's proven that good customer service and special attention to the customer are key to a purchase, even if the price isn't the best. So invest in a specialized customer service team with extensive knowledge of your products.

Finally, but very importantly: BE HONEST.

When Black Friday arrived here, some companies caused outrage among consumers because they would raise prices weeks beforehand only to lower them later, giving a false impression of a discount.

These episodes became known as “Black Fraud“".

However, the ease of access to information due to the digital age makes it possible to quickly identify misleading offers, generating a very negative impression for brands.

Conclusion

Now that you know the main points, do you feel more prepared for the Black FridayHave you analyzed your inventory, promotions, and prepared your team?

NO?

It's really not as easy as it seems, but our team can help you.

We have years of experience and effective strategies that will help you in this stage and further boost your sales.

 

Tagged , ,