Discover the best social media platforms for your business.
Social media has changed the landscape of the consumer journey and, over the past few years, has become a powerful opportunity to win over your target audience. High-quality content, information, and interaction are just some of the tools that make social media the ideal environment for your investment. There are so many platform options that […]
Instagram: The mathematics of reach
Having reach on Instagram has become much more than just a metric! More reach, engagement, and likes, all for a single goal: achieving a certain status on social media. Like it or not, that's how it works! The definition of reach on Instagram is simple; it refers to the total number of users who viewed a post...
Instagram Reels: How to use them to reach more people?
Do you use your social media every day and still haven't tried Instagram Reels? This new feature is designed to boost your engagement and reach on the platform. Instagram Reels is one of the most popular features on the social network, launched in 2020. The function emerged from the defunct Scenes feature, a tool tested exclusively in Brazil and which […]
Social Networks: What are they and what types are there?
Social networks are virtual spaces where people or companies can connect through the exchange of messages, distribution of content, and other means. Currently, there are several types of social networks, each with a specific purpose and target audience. When we talk about social media, the first thing that comes to mind are sites like […]
7 essential steps to make your business stand out online.
How can I make my business stand out online? This is a question for any entrepreneur who recognizes the importance of digital marketing and seeks to achieve success for their business. Being present in the online environment is essential today to make your business stand out on the internet. If your company isn't yet in this online world, we want to draw your attention to some key points...
How much does it cost to advertise on social media? Why advertise on social media?
Some questions that many business owners ask are… How do I advertise my company on social media? How much does it cost to advertise on social media? Why advertise on social media? How much do I need to invest to get good results? Being on social media and investing in advertising has become important, just as it was in the past with radio, magazines, television, and other media…
Instagram is changing (again)! Is your business ready?
Instagram is changing again, the head of the social network announced! And we want to help you understand how this will impact your business. Now let's understand what he's trying to tell us; in essence, Instagram intends to prioritize ideas focused on entertainment and video content, creating a new option for […]
Is IGTV dead? Get to know Instagram Videos or Instagram TV (in other countries).
You've probably noticed that short videos, less than a minute long, can only be posted to the Instagram feed or Reels, right? No uploading to IGTV – which is geared towards longer productions. However, that rule has changed. Instagram Videos: the new feature combines feed and IGTV posts into a single tab. […]
Reels or IGTV: which is best for my business?
Reels – Instagram's way of competing with TikTok – has been a very effective tool on this social network. Therefore, many content creators and companies have been turning to this new Instagram option to reach an ever-growing audience. It's already known […]
WARNING: Instagram Stories may copy TikTok. Understand why.
This week, news broke online that Instagram has begun testing a new redesign for Stories, with a vertical layout similar to TikTok. The platform has been reinventing itself daily, always providing users with new tools, reactions, and filters. The latest discovery, however, has already been confirmed by the company itself in a statement to the TechCrunch website, is a […]
