Category: Marketing on Facebook

Paid traffic for e-commerce: what it is and how to do it.

Paid traffic for e-commerce represents the amount of traffic to your page. Simply creating your e-commerce site isn't enough; you need to invest in strategies to boost results! Let's better understand what paid traffic is: a strategy that involves investing in and paying search engines to display […]

7 tips to make your company stand out online

Anyone who works in sales knows the importance of being online; after all, it's an excellent way to highlight your company beyond your region. The fact is, simply opening a website doesn't guarantee immediate sales; it's necessary to provide a customer experience, because in front of them, besides your product or service, is the product itself.

Social media management: Everything you need to know

You've probably heard of Social Media Management, right? But do you know what it means and how it can benefit your business? Social media management involves several steps and is much more than simply posting. It consists of ensuring a good strategy, aiming to […]

STOP NOW! 25 social media mistakes you should avoid immediately.

Social media has the power to transform your brand into a massive empire. But if you're not careful, it can do the exact opposite. Take Snapchat, for example. In 2018, Snapchat launched an ad game called "Would You Rather?" One of the questions was whether users would rather "slap Rihanna" or [...]

Tutorial: How to create a 3D post on Facebook

Facebook recently launched 3D Posts, which allow people to view and interact with different objects from a 360º perspective in their News Feed. These 3D Posts are instantly responsive to touch and movement on the phone, making the content "move" and allowing objects to be viewed from different angles. [quote author=“Facebook”]The […]

3 great examples of live streams that generated sales.

Looking for ways to use Facebook for your business? Facebook Live broadcasts can help expand your current audience and gain new customers. In this article, you'll discover how three companies used Facebook Live broadcasting to generate sales and how to adapt their tactics for your own business. […]

How to do remarketing on Facebook

Previously, to do remarketing on Facebook you would have to use external tools like Adroll, Perfect Audience, and similar ones. However, for the past two years or so, Facebook has offered the possibility of creating native remarketing ads, meaning ads within the Facebook platform itself. For those who don't yet know exactly what this entails, […]

How to create a Canvas ad on Facebook

With the increase in online access via mobile devices, the challenge for advertisers to tell a relevant story is even greater. Based on this, Facebook has sought to develop features that provide a positive experience when discovering brands and products on the social network. Once again, the goal of delivering diversity in ad formats is reinforced […]

Facebook Business Manager: The Ultimate Guide

Anyone who has been part of an agency or a large brand/organization that gained access to Facebook Ads in its early years knows how "secure" they were: creating fake profiles to manage ad accounts, everyone at work sharing the same login and password for this profile, and so on.