Digital Marketing for Small Businesses
Digital marketing is a strategic tool that aligns perfectly with micro and small businesses, as they share the "do-it-yourself" (DIY) principle. In other words, they believe in opportunity and hard work as a means of entering and participating in the market. An entrepreneur is someone who spots a market opportunity—a gap that could be filled—and who […]
Lead Scoring and Boosting Conversion Rates
Lead scoring is a digital marketing technique used to evaluate and rank the likelihood of a lead (potential customer) becoming an actual customer based on their behavior and interactions with your company. This is done by assigning points to leads based on various criteria, such as website activity, social media engagement, […]
Lead Generation and Its 5 Main Challenges
Lead generation is a crucial step in the digital marketing process, but it can also be a challenge. Here are 5 of the main challenges faced and some suggestions on how to overcome them: 1. Target Audience Identification Market Research Conduct market research to understand the profile of the audience that might be interested in your […]
What is Affiliate Marketing and how does it work?
Affiliate marketing is a new marketing format! Its goal is to help expand the forms and channels of communication that help attract the buyer's attention. People are becoming smarter and more demanding, and they know exactly what kind of advertising attracts them when making online purchases. […]
Discover the best social media platforms for your business.
Social media has changed the landscape of the consumer journey and, over the past few years, has become a powerful opportunity to win over your target audience. High-quality content, information, and interaction are just some of the tools that make social media the ideal environment for your investment. There are so many platform options that […]
Digital marketing and metaverse: what you need to know
The Metaverse, once a novelty that hadn't been fully explored and seemed distant, is now becoming a reality. When the concept of the Metaverse was first revealed, numerous questions arose about how it would work and what it would be, and these questions never stopped. However, after some time, we must […]
What to expect from virtual brand experiences, according to experts.
Almost every type of brand has faced the question of how, when, and where to experiment with virtual experiences in the last two years. But it will be essential to distinguish the “buzz” from lasting behaviors in order to develop media strategies that are strong enough to engage and delight audiences across all platforms. We asked industry experts, analysts […]
Performance marketing: learn everything about this strategy
Do you know what performance marketing is? This is a much-discussed topic today, and many companies use this strategy to achieve better results. Thus, performance marketing, often known as media performance or paid traffic, refers to an investment strategy in digital media channels with […]
Social media trends in 2022
Do you recognize the importance of adhering to key social media trends and applying them to your business? Everything we've seen in recent years, throughout the pandemic, demonstrates this, as it provided a new experience for users worldwide. Social media is constantly evolving! What was once seen only as […]
Solar Energy Case Study: 140% growth in quote requests in just 30 days.
A solar energy company in Maringá increased its daily quote requests by 140% in just 30 days. With solutions from the GAYA agency, we managed to increase the number of daily quotes for our company by 140% and were forced to open 2 more positions for sales support due to the high volume of requests. The […]
