Instagram: The mathematics of reach
Having reach on Instagram has become much more than just a metric! More reach, engagement, and likes, all for a single goal: achieving a certain status on social media. Like it or not, that's how it works! The definition of reach on Instagram is simple; it refers to the total number of users who viewed a post...
WARNING: Instagram Stories may copy TikTok. Understand why.
This week, news broke online that Instagram has begun testing a new redesign for Stories, with a vertical layout similar to TikTok. The platform has been reinventing itself daily, always providing users with new tools, reactions, and filters. The latest discovery, however, has already been confirmed by the company itself in a statement to the TechCrunch website, is a […]
Instagram, the ultimate guide to its features: Stories, Feed, IGTV, and Reels.
It's clear that Instagram users have no difficulty accessing and posting on the social network; proof of this is that in 2018 the app reached 1 billion active users on the platform. However, for content creators it's not so simple, as this app has long since ceased to be just about posting and […]
