Managing Social Media: How to Choose the Perfect Company
You've probably already noticed, during your research, that there are thousands of "pseudo-experts" in social media out there. They all claim to be experts in managing a company's social media. But, unfortunately, the truth is that the vast majority don't know what they're doing. I'm not saying there are only a few...
Is IGTV dead? Get to know Instagram Videos or Instagram TV (in other countries).
You've probably noticed that short videos, less than a minute long, can only be posted to the Instagram feed or Reels, right? No uploading to IGTV – which is geared towards longer productions. However, that rule has changed. Instagram Videos: the new feature combines feed and IGTV posts into a single tab. […]
WARNING: Instagram Stories may copy TikTok. Understand why.
This week, news broke online that Instagram has begun testing a new redesign for Stories, with a vertical layout similar to TikTok. The platform has been reinventing itself daily, always providing users with new tools, reactions, and filters. The latest discovery, however, has already been confirmed by the company itself in a statement to the TechCrunch website, is a […]
7 tips to make your company stand out online
Anyone who works in sales knows the importance of being online; after all, it's an excellent way to highlight your company beyond your region. The fact is, simply opening a website doesn't guarantee immediate sales; it's necessary to provide a customer experience, because in front of them, besides your product or service, is the product itself.
Reels or IGTV: Which is better to use on Instagram?
The most common questions from Instagram Business users are about which of the platform's features is better: Reels or IGTV? Nowadays, a company's presence on social media is fundamental for its relevance in the market. Among so many options, such as Facebook, Twitter, LinkedIn, and TikTok, Instagram […]
Referral marketing: do opinions from acquaintances carry more weight?
Referral marketing, or word-of-mouth marketing, is simply a group of people exchanging ideas and experiences as consumers about a product or service. This is a tool that can be leveraged, and if done correctly, will be a great ally for your brand. Want to know how to use it to sell more?
70% of Brazilians were digitally impacted during the pandemic.
A study conducted by the Brazilian Society of Retail and Consumption (SBVC) showed that the pandemic brought about a digital transformation in the country. Consumer behavior had to change, because without the option of physical stores, the preference was to switch to online shopping and use digital payments. On the other hand, to keep up with these changes, stores […]
Research reveals what people like to share.
O que as pessoas gostam de compartilhar? Você tem curiosidade em saber? Você quer saber quais canais social “os usuários compartilham com mais frequência? Neste artigo, você vai descobrir as mais recentes descobertas sobre quais os tipos de conteúdo são mais compartilhados, que canais parecem ter a maioria dos usuários que compartilham e quais postagem […]
12 tips to help your business stand out on social media.
Transparency: Communication on the internet is multilateral, meaning that companies must understand that their pages won't only receive praise and kind messages. Knowing how to manage criticism, responding to it whenever possible and necessary, and resolving problems directly through social media helps consolidate the brand. “In the current era, the great currency is […]”
