Reels or IGTV: which is best for my business?
Reels – Instagram's way of competing with TikTok – has been a very effective tool on this social network. Therefore, many content creators and companies have been turning to this new Instagram option to reach an ever-growing audience. It's already known […]
7 tips to make your company stand out online
Anyone who works in sales knows the importance of being online; after all, it's an excellent way to highlight your company beyond your region. The fact is, simply opening a website doesn't guarantee immediate sales; it's necessary to provide a customer experience, because in front of them, besides your product or service, is the product itself.
Reels or IGTV: Which is better to use on Instagram?
The most common questions from Instagram Business users are about which of the platform's features is better: Reels or IGTV? Nowadays, a company's presence on social media is fundamental for its relevance in the market. Among so many options, such as Facebook, Twitter, LinkedIn, and TikTok, Instagram […]
How do I prepare my e-commerce site for end-of-year sales?
With the end of the year approaching, many retailers working with e-commerce/online stores are already preparing for the high demand to come. There are many holidays and special occasions that will certainly increase their sales significantly. The coronavirus crisis has reshaped the current shopping landscape – where many people have spent their time on holidays and other special occasions.
Qualified leads: Everything you need to know
Among digital marketing strategies, one of the most important is its ability to generate leads. As your company grows and gains space in the online world, the number of leads generated grows exponentially. When lead generation is less than the sales team's capacity to handle it, it is possible to contact […]
70% of Brazilians were digitally impacted during the pandemic.
A study conducted by the Brazilian Society of Retail and Consumption (SBVC) showed that the pandemic brought about a digital transformation in the country. Consumer behavior had to change, because without the option of physical stores, the preference was to switch to online shopping and use digital payments. On the other hand, to keep up with these changes, stores […]
Instagram, the ultimate guide to its features: Stories, Feed, IGTV, and Reels.
It's clear that Instagram users have no difficulty accessing and posting on the social network; proof of this is that in 2018 the app reached 1 billion active users on the platform. However, for content creators it's not so simple, as this app has long since ceased to be just about posting and […]
Social media management: Everything you need to know
You've probably heard of Social Media Management, right? But do you know what it means and how it can benefit your business? Social media management involves several steps and is much more than simply posting. It consists of ensuring a good strategy, aiming to […]
Coronavirus boosts delivery services in Brazil and changes the routine of restaurants and consumers.
With empty dining rooms, restaurants are investing in delivery services, while apps are launching measures to reduce contact between suppliers, delivery drivers, and consumers. Since the increase in coronavirus cases in Brazil, experts have recommended social isolation for as many people as possible. Several companies have decreed work-from-home policies, and hundreds of events have been canceled throughout the country in an effort to […]
Indexação mobile-first do Google: tudo o que sabemos (até o momento)
Desde que o Google anunciou pela primeira vez que estava experimentando a indexação para dispositivos móveis em 2016, houve uma tonelada de informações publicadas. Ao longo dos anos, o Google nos forneceu novas informações e atualizações sobre como se preparar. A seguir, é apresentada uma compilação de coisas que sabemos até o momento sobre a […]
