Commerce Guide: How to increase sales and attract new customers in 2022 with Google

Today's consumers are shopping in ways they never imagined, combining their online and offline shopping experiences to ensure their sales and needs are met. Therefore, locating your customers where they choose to shop, placing them at the center of your marketing strategies, and providing excellent customer experiences are more important than ever.
Instagram: The mathematics of reach

Having reach on Instagram has become much more than just a metric! More reach, engagement, and likes, all for a single goal: achieving a certain status on social media. Like it or not, that's how it works! The definition of reach on Instagram is simple; it refers to the total number of users who viewed a post...
How much does it cost to advertise on social media? Why advertise on social media?

Some questions that many business owners ask are… How do I advertise my company on social media? How much does it cost to advertise on social media? Why advertise on social media? How much do I need to invest to get good results? Being on social media and investing in advertising has become important, just as it was in the past with radio, magazines, television, and other media…
Instagram is changing (again)! Is your business ready?

Instagram is changing again, the head of the social network announced! And we want to help you understand how this will impact your business. Now let's understand what he's trying to tell us; in essence, Instagram intends to prioritize ideas focused on entertainment and video content, creating a new option for […]
Is IGTV dead? Get to know Instagram Videos or Instagram TV (in other countries).

You've probably noticed that short videos, less than a minute long, can only be posted to the Instagram feed or Reels, right? No uploading to IGTV – which is geared towards longer productions. However, that rule has changed. Instagram Videos: the new feature combines feed and IGTV posts into a single tab. […]