Solar Energy Case Study: 140% growth in quotes in just 30 days.
A solar energy company in Maringá increased the number of daily quotes by 140% in just 30 days. “With the solutions from the GAYA agency, we managed to increase the number of daily quotes for our company by 140% and were forced to open 2 more positions for sales support due to the high volume of requests. The […]
WARNING: Instagram Stories may copy TikTok. Understand why.
This week, news broke online that Instagram has begun testing a new redesign for Stories, with a vertical layout similar to TikTok. The platform has been reinventing itself daily, always providing users with new tools, reactions, and filters. The latest discovery, however, has already been confirmed by the company itself in a statement to the TechCrunch website, is a […]
Reels or IGTV: Which is better to use on Instagram?
The most common questions from Instagram Business users are about which of the platform's features is better: Reels or IGTV? Nowadays, a company's presence on social media is fundamental for its relevance in the market. Among so many options, such as Facebook, Twitter, LinkedIn, and TikTok, Instagram […]
Referral marketing: do opinions from acquaintances carry more weight?
Referral marketing, or word-of-mouth marketing, is simply a group of people exchanging ideas and experiences as consumers about a product or service. This is a tool that can be leveraged, and if done correctly, will be a great ally for your brand. Want to know how to use it to sell more?
How do I prepare my e-commerce site for end-of-year sales?
With the end of the year approaching, many retailers working with e-commerce/online stores are already preparing for the high demand to come. There are many holidays and special occasions that will certainly increase their sales significantly. The coronavirus crisis has reshaped the current shopping landscape – where many people have spent their time on holidays and other special occasions.
13 Top Digital Marketing Trends for 2020 (that you should start today!)
The digital marketing trends for 2020 are numerous! The key is knowing how to use them to your business's advantage in a way that generates sales opportunities, not just updated and visually appealing online channels. Knowing the main trends and understanding them thoroughly can be the key to delighting customers and standing out...
4 reasons to participate in CEO Startups (Don't say I didn't warn you)
Have you ever imagined yourself at the helm of an innovative business? Something small, but with an idea and proposed solution that could be transformative in our current world? Startups are increasingly popular when we talk about business models, both in Brazil and around the world. And although […]
Marketing Automation: What is it? How can I use it in my company?
Marketing automation is the combination of technologies and processes for those interested in sales and marketing, with the goal of increasing the efficiency and results of marketing activities. Marketing automation will ensure that all contacts you make are encouraged to become paying customers – at any time of day. I venture to say […]
Google Revela: Quais são os 3 principais fatores de ranqueamento
Dia 23 de março, Andrey Lipattsev, do Google, revelou quais são os 3 principais sinais de classificação no algoritmo do Google para ranquear sites nas buscas: Links, Conteúdo e RankBrain. É a primeira vez que o Google faz uma afirmação como essa. No ano passado foi revelado que o RankBrain era o terceiro fator de […]
5 reasons why you should invest in interactive content.
As Mark Schaefer observes: “We live in an age of content shock. There is so much content being produced every day (every hour and every minute) that consumer attention is a scarce commodity. Your brand is competing against everyone selling similar products and services, but you are also competing against everyone […]
