Qualified leads: Everything you need to know

Among digital marketing strategies, one of the most important is its ability to generate leads. As your company grows and gains space in the online world, the number of leads generated grows exponentially. When lead generation is less than the sales team's capacity to handle it, it is possible to contact […]

70% of Brazilians were digitally impacted during the pandemic.

A study conducted by the Brazilian Society of Retail and Consumption (SBVC) showed that the pandemic brought about a digital transformation in the country. Consumer behavior had to change, because without the option of physical stores, the preference was to switch to online shopping and use digital payments. On the other hand, to keep up with these changes, stores […]

Google Ads for E-commerce: How does it work?

Google Ads is Google's paid advertising tool. It's how most companies increase the visibility of their e-commerce site. This tool promotes ads and places your product at the top of online searches, allowing your online store to gain much greater notoriety. But how does it work? Imagine that […]

Black Friday 2020: When is it? How do I prepare my store?

There are just over two months left until Black Friday 2020. That's right, the day so eagerly awaited by retailers and shoppers is approaching, and it will be on November 27th, 2020. If you're a retailer, you've probably spent the last few months developing strategies and planning your offers to beat the competition and win over customers, haven't you? Now if […]

Coronavirus: How small businesses can reduce the economic impact of the pandemic

O impacto econômico do novo coronavírus deve ser grande sobre as pequenas e médias empresas, caso as previsões de alastramento da doença no Brasil se confirmem. Embora o cenário ainda seja incerto, especialistas recomendam que empresários já se preparem para os problemas que potencialmente encontrarão pela frente. “O pequeno e médio empresário que estiver trabalhando […]

Coronavirus boosts delivery services in Brazil and changes the routine of restaurants and consumers.

With empty dining rooms, restaurants are investing in delivery services, while apps are launching measures to reduce contact between suppliers, delivery drivers, and consumers. Since the increase in coronavirus cases in Brazil, experts have recommended social isolation for as many people as possible. Several companies have decreed work-from-home policies, and hundreds of events have been canceled throughout the country in an effort to […]

4 reasons to participate in CEO Startups (Don't say I didn't warn you)

Have you ever imagined yourself at the helm of an innovative business? Something small, but with an idea and proposed solution that could be transformative in our current world? Startups are increasingly popular when we talk about business models, both in Brazil and around the world. And although […]

7 Tips on How to Boost Online Sales

Every day we receive more and more questions about how to boost online sales. We know that the internet is becoming increasingly important for sales and the success of your business. Today, your company's image in the digital environment is essentially your business card and your channel […]

21 Quick Tips on How to Sell More Online

If you sell or intend to sell products online, whether it's a single product or tens of thousands, there are many things you can change on your website or e-commerce platform that will increase your sales, even if you maintain the same number of visits and users. This process is called Conversion Rate Optimization and […]