If you sell or intend to sell products online, whether it's a single product or tens of thousands, there are many things you can change on your website or e-commerce platform that will increase your sales, even if you maintain the same number of visits and users. This process is called... Conversion Rate Optimization And it's a highly measurable area of internet marketing that you can and should invest more time in.
Here are the 21 quick tips on how to sell more online What you need to consider to sell your products or services online:
- Make sure each product has its own page, for websites and e-commerce platforms.
- Provide a unique description for each product you sell – don't just copy and paste from the manufacturer.
- User reviews will not only provide more exclusive content for this product, but will also help push other people toward the purchase inflection point.
- Use a simple shopping cart system. The more people click "add to cart" and complete the checkout, the more opportunities people will have to abandon their cart.
- Three weeks after the transaction, send an email to your customers and ask them to leave a review of the product they just purchased.
- Give your customers an incentive to leave product reviews on your website with an offer, for example: Earn a voucher worth R$ 50.00 for the best review this month.
- Use the Crazy Egg To monitor how people consume your sales pages (landing pages): how far they scroll, what they are clicking on, etc.
- Produce product review videos. They will help increase the conversion rate because they allow people to actually see the product in action.
- If you are out of stock, offer a signup form to notify the customer when you have stock available. For example: Notify me when it arrives!
- Make sure your website is fast. For every second your page takes to load, you've just lost an impatient customer (try to stay between 3 and 5 seconds – 6 or more seconds is too slow). You can monitor your website speed through... Google Analytics.
- Monitor what people are searching for on your website – you might find demand for products you don't (yet) sell, or you might discover that people are misspelling the names of products you offer.
- Make sure you have a blog where you talk about your product range, discounts, offers, and exciting new product launches that you will be offering soon.
- If you only use one payment system (PayPal, PagSeguro, MercadoPago, etc.), be sure to test the design of your checkout page. Does it look secure and trustworthy?
- Offer a money-back guarantee.
- Make sure people know who they're buying from. Add your physical address and company registration number (CNPJ) to the footer and your sales phone number to the upper right corner of each page.
- Looking for a budget shopping cart engine that has plenty of bells and whistles? Consider using the platform. Shopify.com. This Canadian company continues to innovate its shopping platform, allowing you to focus on providing the best products and customer service.
- Check social media – are people complaining, praising, or searching for your products? Engage with them!
- A/B test for your product page! If you send 50% of your morning traffic to the page with a red "add to cart" button and 50% to the same page with a green "add to cart" button, which page sells more products?
- Many customers will come to your website every day, look at a product, add it to their cart, and then abandon it. Add tracking codes to your website to monitor which products have been left inactive in carts and create a new reason for people to come back and make a purchase, such as reducing the price by just 5%.
- When using the Google AdWords To drive customers to your product page, don't just have a single version of the ad. Instead, create 3, 5, 10, or even 50 versions of the same ad and track what sells best, then pause the ads that aren't performing.
- A advertising on Facebook It's very good for businesses that have Facebook pages, but it's not so good at driving customers to make a purchase. If you still want to use it, make sure your ads are targeted to specific audiences. Always be sure to include an attractive image as part of the ad; for example, Facebook ads with a smiling woman's face convert better.
Bonus Tip #1 – Product Page Layout Template
Don't be afraid to include a lot of product information on a page. Simply separate the text clearly with headings and insert more "buy now" CTA (call-to-action) buttons in prominent locations as you scroll down the page. Remember, you're creating this page with this information to address your potential customers' objections as to why they should buy the product at each stage, so the more information, the better.
Here are some things you should consider putting on your product page:
- Product image
- Description (make sure it is unique and not copied from another source)
- Technical specifications
- Specialist store magazine
- User comments and ratings
- Product video review
- Images from users showing "see it in nature"“
- Manual available for download as a PDF.
- Pros and Cons – not all items are good for every customer.
- Percentage discount
- What's included in the product box – What are the extras? Anything else?
- Warranty/shipping information and options
- Those who bought this product also bought…
- Related products. If your customer reaches the bottom of the page and hasn't added the product to their cart, try to get them interested in another product before they leave your site.
- Product summary – small image with brief information and a “buy now” button (one last chance to convert)
- Follow us on Facebook, Instagram, Pinterest and other social media.
- Advertisements (this can be Google Adsense or an ad specific to your store)
- Subscribe to the newsletter
- Visit our blog!
- Photos of unrelated products in an attempt to sell something.
- Navigation or menu item lists
Bonus Tip #2 – Don't Get Distracted
Think of your product page as a giant funnel. You're pouring customers in at the top and hoping to pull them out through your checkout page at the bottom.
Every time you introduce a distraction, you're creating a hole in that funnel. When trying to convert your visitors into sales, try to remove as many distractions as possible that could divert attention from the ultimate goal: the sale.
Do I need help?
If any of these points seem a bit ambitious and you would like more guidance, please contact us to schedule a meeting.
Fill out the form! We can help you with a simple 1-hour consultation or handle all the management for your business. sell more online.
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