With the increase in online access via mobile devices, the challenge for advertisers to tell a relevant story is even greater.

From this, Facebook sought to develop features that provide a positive experience when discovering brands and products on the social network. Once again, the goal of delivering plurality in ad formats is reinforced with the new post-click Canvas feature, which allows for an immersive full-screen design within the platform.

How to create a Canvas ad on Facebook

Canvas offers a customizable digital space for developing multimedia content on Facebook. It's the ideal way for advertisers to explore the creative potential of a brand or product. After clicking on the ad, the new feature opens a full screen where videos, still images, text, and call-to-action buttons can be explored on mobile devices.

With an immersive design, the format allows people to easily discover multiple stories. On the canvas, they can swipe through a carousel of images, view panoramic images, or zoom in to explore details, all in a way that engages the viewer.

The main point is that the feature will use the same photo and video upload technology as Facebook, which allows content to be uploaded up to 10 times faster than on the web version for mobile devices.

A Burberry They used Canvas to develop an interactive, mobile-friendly holiday gift lookbook.

[quote author=”Chris Jones, Head of Creative Technology, Facebook Creative Shop”]”We prioritized creativity when developing Canvas. It’s a product that represents our dedication to the creative community and to delivering the best mobile experience for businesses and people.”[/quote]

Canvas is a unique mobile experience that works on Android and iOS. Advertisers with access to Power Editor can start creating immersive experiences right now.

Canvas in practice: step-by-step

Announcement: Creating an ad on Canvas is easy. Power Editor, Create a campaign with the objective of “"Send people to your website"”, Then, in the ad, select “"Canvas"”.

There is also the possibility of creating a Canvas post directly in your News Feed, as illustrated in the image below.

Many advertisers have already used it to promote brands and products. See the results of how the format connects people and businesses.

In the United States, the Coca Cola The company created a Canvas ad showcasing its special series of aluminum bottles. This allowed them to reach nearly 16 million people and achieve an average viewing time of 18 seconds.

Another example was ASUS, ASUS, which created a Canvas ad with the theme "end bad gifts" in late 2015, saw a campaign that resulted in a 42% increase in clicks on its ads, with people who clicked on the Canvas ad spending about 12 seconds on the content. Additionally, 70% of those who clicked on the Canvas ad visited the ASUS website.

Already L'Occitane They created a Canvas that explained the key ingredients and how their products worked. The ad resulted in a 11% increase in ad recall compared to link ads.

The American construction store Lowe's The goal was to connect with young homeowners interested in easy, modern, and achievable DIY projects. The result was an average of 28 seconds spent exploring the Canvas.

Start telling bigger and more remarkable stories today.

To create a Canvas, advertisers must access Power Editor and then click on the Page Publishing Tools tab.