Category: Marketing on Facebook

Facebook: New tools improve the shopping experience on mobile devices.

There's no denying it: mobile devices are becoming increasingly present in people's lives. No other product in the history of communication has had such rapid adoption. And this is changing the way we connect with each other and discover new things. Companies, however, are still in the midst of this transition. […]

The 4 new Facebook Ads updates and what you need to know about them.

Facebook changes every day. Whether it's a new messaging button, a different way to communicate with friends, or an algorithm update for pages, it's certainly a daily challenge to stay on top of all the updates, especially with the most important changes for businesses and pages. If you've already advertised […]

How to BOOST your Facebook ads

Do you use Facebook Ads to promote your business? Are you struggling to connect with your audience? By refining your Facebook ads, are you managing to capture the attention of both customers and prospects? In today's article you will discover: How to BOOST your Facebook ads. Happy learning, student! How to BOOST […]

Research reveals what people like to share.

What do people like to share? Are you curious to know? Do you want to know which social channels users share most frequently? In this article, you will discover the latest findings on what types of content are most shared, which channels seem to have the most users sharing, and which posts […]

8 main differences between Facebook Power Editor and Ads Manager

Although still considered the most basic platform for creating ads, Ads Manager is constantly being updated. Custom audiences and tracking pixels, which were previously exclusive to Power Editor, are now integrated into this platform. And they're not alone. The difference is that Facebook often debuts new features […]

Facebook changes ad design.

And Facebook is changing the ad design again, but this time they got it right! Finally! Before they looked like this: And now they'll look like this! This change is extremely significant for those who work with or use ads for their business. PROS The ads will be much larger and much more visual. […]

Facebook: How to increase the reach and engagement of your fan page

In December 2013, Facebook announced changes to its algorithm (EdgeRank). Since then, many brands have seen a considerable drop in reach and engagement. What worked six months ago no longer works. If you are a brand/company on Facebook, it's time to reconsider the type of content you publish. Before […]

5 tips to boost your business with the help of Facebook

Why advertise on Facebook? The platform's universe of 83 million users—that is, 411,400 of the Brazilian population—allows you to find the people who matter to you. It's for this incredible number of connected people that you can create relevant information about your company and also improve your business margins. To help you...

Facebook Ads: Discover the New Campaign Structure

On March 4th, Facebook will launch a new campaign structure that will make it easier to organize, optimize, and measure your ads. Until now, Facebook's campaign structure consisted of two parts: Campaigns and Ads. The new structure will be: Campaigns, Ad Sets, and Ads. Campaigns correspond to a specific objective of […]