Managing Social Media: How to Choose the Perfect Company
You've probably already noticed, during your research, that there are thousands of "pseudo-experts" in social media out there. They all claim to be experts in managing a company's social media. But, unfortunately, the truth is that the vast majority don't know what they're doing. I'm not saying there are only a few...
7 tips to make your company stand out online
Anyone who works in sales knows the importance of being online; after all, it's an excellent way to highlight your company beyond your region. The fact is, simply opening a website doesn't guarantee immediate sales; it's necessary to provide a customer experience, because in front of them, besides your product or service, is the product itself.
Reels or IGTV: Which is better to use on Instagram?
The most common questions from Instagram Business users are about which of the platform's features is better: Reels or IGTV? Nowadays, a company's presence on social media is fundamental for its relevance in the market. Among so many options, such as Facebook, Twitter, LinkedIn, and TikTok, Instagram […]
Referral marketing: do opinions from acquaintances carry more weight?
Referral marketing, or word-of-mouth marketing, is simply a group of people exchanging ideas and experiences as consumers about a product or service. This is a tool that can be leveraged, and if done correctly, will be a great ally for your brand. Want to know how to use it to sell more?
How do I prepare my e-commerce site for end-of-year sales?
With the end of the year approaching, many retailers working with e-commerce/online stores are already preparing for the high demand to come. There are many holidays and special occasions that will certainly increase their sales significantly. The coronavirus crisis has reshaped the current shopping landscape – where many people have spent their time on holidays and other special occasions.
Qualified leads: Everything you need to know
Among digital marketing strategies, one of the most important is its ability to generate leads. As your company grows and gains space in the online world, the number of leads generated grows exponentially. When lead generation is less than the sales team's capacity to handle it, it is possible to contact […]
How to advertise on Google? Learn for FREE right now!
You've probably done a Google search and found some highlighted links in the results, right? You've also visited a blog and found a product banner, or watched a YouTube video but had to view ads first, haven't you? These examples have something in common: they are created and managed […]
Coronavirus boosts delivery services in Brazil and changes the routine of restaurants and consumers.
With empty dining rooms, restaurants are investing in delivery services, while apps are launching measures to reduce contact between suppliers, delivery drivers, and consumers. Since the increase in coronavirus cases in Brazil, experts have recommended social isolation for as many people as possible. Several companies have decreed work-from-home policies, and hundreds of events have been canceled throughout the country in an effort to […]
9 reasons to use Instagram for business
With over 25 million Instagram business accounts and over $1.5 trillion spent on Instagram advertising last year, it's clear that brands are investing in this channel. Others, however, remain on the sidelines, and one of the main reasons is that they (incorrectly) believe they have nothing to post. This couldn't be further from the truth…
6 reasons why more content isn't so good (it's actually worse!)
Content clash. Mark Schaefer first predicted it five years ago, in 2014. The marketing industry should have taken this as a warning, and some of us did. But not enough. Instead of moving forward together (and with our audience) with content, we continued to run a metaphorical race to see who could publish the […]
