STOP NOW! 25 social media mistakes you should avoid immediately.
Social media has the power to transform your brand into a massive empire. But if you're not careful, it can do the exact opposite. Take Snapchat, for example. In 2018, Snapchat launched an ad game called "Would You Rather?" One of the questions was whether users would rather "slap Rihanna" or [...]
13 Top Digital Marketing Trends for 2020 (that you should start today!)
The digital marketing trends for 2020 are numerous! The key is knowing how to use them to your business's advantage in a way that generates sales opportunities, not just updated and visually appealing online channels. Knowing the main trends and understanding them thoroughly can be the key to delighting customers and standing out...
13 facts about the digital world that you should know before planning your marketing actions.
This content was written by Willian Rocha, Professor at FGV and digital marketing specialist at Vale. — Those who know me know that I'm crazy about data, information, studies, and reports. I can't see a behavioral study or a report on something new without getting itchy, and I only calm down after […]
4 reasons to participate in CEO Startups (Don't say I didn't warn you)
Have you ever imagined yourself at the helm of an innovative business? Something small, but with an idea and proposed solution that could be transformative in our current world? Startups are increasingly popular when we talk about business models, both in Brazil and around the world. And although […]
Digital Influencers: What are they? Should I use them to promote my business?
Influencer marketing is the opportunity to have a digital influencer, someone with authority, market your business. The influencer promotes your brand, increases your public exposure, and ultimately helps sell more products (or gain new customers). The promotion of a digital influencer is usually created entirely by them (most of the time) or […]
Case Study: How we helped increase revenue by 50% and rent over 200 vehicles in just 30 days.
Trust is the word I use to begin today's case study. After participating in a competition for this account, we gained the client's trust and managed to increase revenue by 50% compared to the same period in 2016, and rent more than 200 vehicles in just 30 days for the end of the year. How we helped […]
Building a brand is the BEST marketing strategy for 2018.
Google has always given preferential treatment to brands. They achieve better rankings with fewer links. They are "penalized" for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? They don't have the same luck. They never get the benefit of the doubt. They need to get twice as many clicks and links. And they never resurface […]
7 Tips on How to Boost Online Sales
Every day we receive more and more questions about how to boost online sales. We know that the internet is becoming increasingly important for sales and the success of your business. Today, your company's image in the digital environment is essentially your business card and your channel […]
Case Study: How we generated over 1000 clients in just 45 days
This is an article to be proud of and grateful for. I write with immense happiness and pride in having had the opportunity to generate over 1000 leads in just 45 days for one of our clients. We are immensely grateful for the trust this client placed in our work, as they had not previously made any such acquisitions.
Marketing Automation: What is it? How can I use it in my company?
Marketing automation is the combination of technologies and processes for those interested in sales and marketing, with the goal of increasing the efficiency and results of marketing activities. Marketing automation will ensure that all contacts you make are encouraged to become paying customers – at any time of day. I venture to say […]
