Google Ads for E-commerce: How does it work?
Google Ads is Google's paid advertising tool. It's how most companies increase the visibility of their e-commerce site. This tool promotes ads and places your product at the top of online searches, allowing your online store to gain much greater notoriety. But how does it work? Imagine that […]
Case study: online store 915% - positive return on investment in Google ads with simple adjustments
Today we're going to talk about a case study of an online store where we achieved a return on ad spend (ROAS) of 915% managing Google ads for a client in the custom uniforms segment. First of all, let's explain what ROAS means and how to calculate it. ROAS is different from ROI. ROAS stands for Return on Investment in paid advertising. It is […]
SEO for Ecommerce: The 10 Biggest Mistakes You Can Make
Online stores, e-commerce, or whatever you prefer to call them, continue to grow in popularity worldwide, as do the 441% of online shoppers who begin their purchase process through a search engine (Google, Bing, Yahoo, etc.), and therefore, SEO for e-commerce is fundamental. Since this is an important channel for […]
Mobile: Infographic reveals the profile of the consumer in Brazil.
In the second quarter of 2015 alone, the number of smartphone users in Brazil grew by 48%, and consequently, mobile shopping also increased and is constantly growing. Data from 2015 still indicates that one-tenth of Brazilian purchases are made via smartphones and tablets, but the expectation for 2016 is that this […]
It has been revealed who manages the Ponto Frio Twitter account.
Well, they revealed the secret I've kept for so long: the person behind the Penguin at @PontoFrio. Anyone who has participated in any of the Digital Marketing courses at ACIM (Maringá) that I teach, along with my partner João Paulo Balthazar, has certainly heard me talking about the Penguin, which is actually […]
