Google Ads for E-commerce: How does it work?
Google Ads is Google's paid advertising tool. It's how most companies increase the visibility of their e-commerce site. This tool promotes ads and places your product at the top of online searches, allowing your online store to gain much greater notoriety. But how does it work? Imagine that […]
Case study: online store 915% - positive return on investment in Google ads with simple adjustments
Today we're going to talk about a case study of an online store where we achieved a return on ad spend (ROAS) of 915% managing Google ads for a client in the custom uniforms segment. First of all, let's explain what ROAS means and how to calculate it. ROAS is different from ROI. ROAS stands for Return on Investment in paid advertising. It is […]
SEO for Ecommerce: The 10 Biggest Mistakes You Can Make
Online stores, e-commerce, or whatever you prefer to call them, continue to grow in popularity worldwide, as do the 441% of online shoppers who begin their purchase process through a search engine (Google, Bing, Yahoo, etc.), and therefore, SEO for e-commerce is fundamental. Since this is an important channel for […]
Mobile: Infográfico revela qual é o perfil do consumidor no Brasil
Somente no segundo trimestre de 2015 o número de usuários de smartphones cresceu 48% no Brasil, com isso, as compras via mobile também aumentaram e estão em constante desenvolvimento. Os dados de 2015 ainda apontam que 1 décimo das compras brasileiras é feita por smartphones e tablets, porém a expectativa para 2016 é que esse […]
Revelado quem faz o twitter do Ponto Frio
Pois é, revelaram o segredo que eu escondi por tanto tempo que era: a pessoa por trás do Pinguim do @PontoFrio. Quem já participou de algum dos cursos de Marketing Digital na ACIM (Maringá) que ministro na ACIM, juntamente com meu parceiro João Paulo Balthazar, com certeza já me ouviu falando sobre o Pinguim, que na verdade […]
