In the second quarter of 2015 alone, the number of smartphone users in Brazil grew by 48%, and as a result, mobile shopping also increased and is constantly developing.
Data from 2015 still indicates that 1/10th of Brazilian purchases are made via smartphones and tablets, but the expectation for 2016 is that this type of conversion will represent 301% of total online store sales, which ultimately increases the need for e-commerce to adapt to the mobile sales environment.
One of the factors that boosted mobile sales was the larger screens of the latest generation devices, such as the... Galaxy S6 and the iPhone 6. The product category that has been most searched for is fashion, accounting for 32% of the consumption made through the device.
What is also noteworthy is that almost 51% of Brazilians buy online because of promotions or discounts; therefore, discount coupons have been good allies in building customer loyalty and generating new sales in e-commerce.
With that in mind, the SaveMe [The author] created an infographic about the profile of the mobile consumer in Brazil, which presents the main characteristics of the online user, information about the use of discount coupons in the country, and money-saving tips for those who want to take advantage of discounts when paying.
