Well, they revealed the secret I've kept for so long: the person behind the Penguin. @PontoFrio.

Anyone who has participated in any of the courses of Digital Marketing at ACIM (Maringá) which minister at ACIM, together with my partner John Paul Balthazar, You've probably heard me talk about Pinguim, whose real name is Guilherme Perez and he's the guy in the picture next to this text. Of course, he doesn't do everything alone. There's a team behind Pinguim that creates the artwork, monitors social media, responds to users, and so on.

I met Gui in a strange way. I promised myself I would find out, on my own, who this person is. I came very close to finding out and even chatted with @PontoFrio on Twitter, forming a good friendship, which is not surprising since this is Pinguim's persona on the web (making friends), and when I was at my perfect funnel of only 10 names of "Guilhermes" to guess, a friend of mine comes and tells me she knows him and gives me his profile. Just like that, without hesitation.

Is that easy? And here I am thinking I'm THE MAN of research, or, as Guilherme himself said: stalker.

Well, without further ado, below is a really cool video recorded at the Ecommerce Brazil Forum 2013 where Guilherme Perez and other guests discuss the topic of ecommerce and also how this Twitter account became a success on the web.

Enjoy!