Google Analytics 4: The Essential Evolution for Digital Marketing
Google launched Google Analytics 4 in 2020, but as of July 2023, it has become the tool's standard version, phasing out the previous version (UA). Therefore, staying up to date is essential to utilize and explore all the new capabilities of this vital digital marketing tool. Here, you will get to know and understand the […]
Past Brands That Understood the Future
One of the biggest drivers of change in the world of advertising and marketing is the rapid growth of digital media. With the rise of social media, mobile devices, and other digital channels, companies have more opportunities than ever to reach their target audience. However, this also means that competition for consumer attention is fiercer.
TikTok Ads: everything about the ads and how the platform works
When it comes to TikTok, what's the first word that comes to mind? If your answer is "dance videos," pay close attention to what we have to tell you: TikTok isn't just about that anymore! On the contrary, millions of companies already recognize the potential of this social network and are making a lot of money […]
9 tips for creating successful end-of-year campaigns
The holiday season is approaching, the most anticipated time for businesses as it represents the greatest sales potential! It's very important to be prepared for holiday sales, after all, demand at this time is usually much higher than usual. In addition to investing in hiring and training new employees, […]
The impact of the end of cookies on digital marketing.
You've surely visited a website for the first time and noticed a small banner with information about the cookie policy and an acceptance button, usually in the lower left corner of the screen. Cookies are used as a tool to store information about your visit to the site, facilitate navigation, and more.
Live commerce: a strategy to boost sales
Live commerce is a strategy that uses the interaction provided by live streaming to promote and accelerate sales. The supplier promotes products, services, and the entire e-commerce ecosystem through this "live commerce." You may not realize it, but you've probably already experienced a live commerce sales strategy...
How to generate qualified leads in e-commerce?
With market changes and consumer behavior shifting towards different purchasing perceptions, small and medium-sized businesses must be attentive to new ways of acquiring customers. If you own or manage a small business, you've probably heard of inbound marketing and the word "leads." But do you know what leads are?
E-commerce: how to boost your sales with Google marketing
Digital marketing on Google is fundamental to maximizing results for your e-commerce business. With Google Ads, you can create ads to drive consumers to your online store. The growth of the internet in recent years has provided new business opportunities, and the one that is currently booming is the e-commerce sector. It has become […]
Paid traffic for e-commerce: what it is and how to do it.
Paid traffic for e-commerce represents the amount of traffic to your page. Simply creating your e-commerce site isn't enough; you need to invest in strategies to boost results! Let's better understand what paid traffic is: a strategy that involves investing in and paying search engines to display […]
How do I prepare my e-commerce site for end-of-year sales?
With the end of the year approaching, many retailers working with e-commerce/online stores are already preparing for the high demand to come. There are many holidays and special occasions that will certainly increase their sales significantly. The coronavirus crisis has reshaped the current shopping landscape – where many people have spent their time on holidays and other special occasions.
