Live commerce: a strategy to boost sales
Live commerce is a strategy that uses the interaction provided by live streaming to promote and accelerate sales. The supplier promotes products, services, and the entire e-commerce ecosystem through this "live commerce." You may not realize it, but you've probably already experienced a live commerce sales strategy...
Digital product: how to create yours and the best ways to sell it online.
An infoproduct is a product that shares knowledge, generates learning, and fosters engagement. Examples include ebooks, online courses, and webinars, among others. Did you know that your knowledge can be transformed into products and generate income for your business? And we're not talking about a physical product you can buy in a store, but rather...
What is a digital launch?
If you're interested in digital marketing, you've probably heard someone talk about digital launches! A digital launch is a digital marketing strategy used to promote a product, generating high visibility and sales volume at specific times. Every entrepreneur understands that marketing is essential when it comes to success and profit, but […]
7 Strategies for Small Businesses to Increase Sales
Finding strategies for small businesses to increase sales can be a difficult task, and it's a constant challenge for every entrepreneur. This requires serious investment in winning strategies aimed at increasing sales and ensuring the success of your business. Every business has the same main objective: to grow and […]
Growth of e-commerce in Brazil
The growth of e-commerce, which had already been accelerating in recent years in Brazil, was accelerated by the pandemic, and online shopping ended up becoming the new normal. That e-commerce in Brazil continues to grow is more than obvious! According to research by eMarketer, Brazil became the seventh largest country in online sales in […]
Social Media Consulting for Small Businesses
The goal of social media consulting for small businesses is to empower business owners and entrepreneurs in managing their corporate and business social media. With the existence of numerous social media platforms, it's normal to feel a little "lost" in this technological environment. Digital marketing allows companies to interact with customers […]
WARNING: Instagram Stories may copy TikTok. Understand why.
This week, news broke online that Instagram has begun testing a new redesign for Stories, with a vertical layout similar to TikTok. The platform has been reinventing itself daily, always providing users with new tools, reactions, and filters. The latest discovery, however, has already been confirmed by the company itself in a statement to the TechCrunch website, is a […]
70% of Brazilians were digitally impacted during the pandemic.
A study conducted by the Brazilian Society of Retail and Consumption (SBVC) showed that the pandemic brought about a digital transformation in the country. Consumer behavior had to change, because without the option of physical stores, the preference was to switch to online shopping and use digital payments. On the other hand, to keep up with these changes, stores […]
Google Ads for E-commerce: How does it work?
Google Ads is Google's paid advertising tool. It's how most companies increase the visibility of their e-commerce site. This tool promotes ads and places your product at the top of online searches, allowing your online store to gain much greater notoriety. But how does it work? Imagine that […]
