Why advertise on Facebook? The platform's universe of 83 million users — that is, 41% of the Brazilian population — allows you to find who matters to you.
It is for this incredible number of connected people that you can create relevant information about your company and also improve your business margins. To help you, we have here, Patrick Hruby, Facebook's business director for small and medium-sized businesses in Latin America. Check out the tips:
1. Create a page
Your Facebook page is an active extension of your business. It's an effective way to build relationships with the people who truly matter to you. Remember that the page will contain information about your business, so make sure your business hours and contact information are always up-to-date. Don't forget to include a brief description of your business and the services you offer. The page is the communication channel with your fans and potential customers, so it's worthwhile to keep them informed about any changes or new developments.
Ideally, the profile picture should be of the company logo or character to lend credibility to the page. The cover photo, however, allows for more creativity and updates. Use this space to display attractive photos of your employees, team, or, as a last resort, your products.
Try to be as social and human as possible!
2. Interact with your fans.
It's very important to be authentic in your messages and respond to those who ask for information about your business. Remember that your work doesn't end when you post something, but rather... It begins by interacting with your customers on the platform..
3. Create posts with photos and videos.
Posting good photo or video content is an easy way to bring your business to life on Facebook. Posts like this typically have a good level of engagement—and are more likely to be shared with others, further increasing the reach of your message. Another idea is to create a photo album with product images, where people can view them before going to the store. But pay attentionPut yourself in your customers' shoes and think about whether you would like to receive the post you are creating.
A consistent posting schedule in the days leading up to major events can help keep your brand top of mind for your customers. However, a common question is about the daily posting volume. The answer: there's no set number.
Ideally, if you have the resources, you should post once a day, but you can increase the number and see how fans interact with each post. The same reasoning applies to the posting time. All this information is available in the tab. Page Information From your fan page. Highlight your best features, but Don't limit yourself to just self-promotional posts..
Also consider posting content that gives people some kind of extra value. For example, you can highlight other cool businesses in the area or share interesting content related to your business. Watch this VIDEO AS AN EXAMPLE what was said here.
4. Try an offer on Facebook.
For small businesses, posting special offers or discounts is a great way to offer even more value to your customers. You can start by giving a discount to those who mention Facebook when they visit your store. Or, if you're looking for a wider reach, you can... Facebook Offers It facilitates the distribution of promotions to an audience beyond your fan base. Furthermore, it helps people redeem your offers, since clicking on your promotion sends them an email with all the necessary details on how to take advantage of it.
5. Boost important posts
You can ensure the right people are impacted by your posts through boosted posts. To do this, simply use the targeting tool and define the characteristics of the people who are interested in your business. Boosting posts helps you reach an audience—beyond your fans—with greater precision. Just enter the amount you intend to invest, and Facebook will immediately tell you how many people your post will reach. For example, you can target your posts to people who live near your business location. This can be a great way to reach people while they are away from home. The tools also allow targeting by age, gender, interest groups, and more.
