When it comes to TikTok, what's the first word that comes to mind?

If your answer is "dance videos," pay close attention to what we have to tell you: TikTok isn't about that anymore!

On the contrary, there are already millions of companies that recognize the potential of this social network and are making a lot of money from it.

We're talking about entrepreneurs who have turned TikTok into a revenue stream for their businesses.

But rest assured, we'll explain in more detail all this expansion that has made TikTok one of the most accessed social networks in the world, and how producing content and ads on the platform works.

How are companies using TikTok strategically?

Valuable content, personality, real life, from person to person.

These are some key points that constitute good content, whether organic or sponsored, on TikTok.

Companies that understand this proposition and don't need to dance around the issue are attracting attention and benefiting from one of the best algorithms currently available.

According to recent data released by the platform itself, there are more than 1 billion active users per month worldwide, and in Brazil, more than 4.72 million users.

Is it worth advertising on TikTok Ads?

 There's no doubt that posting an ad on TikTok Ads is worthwhile given the current boom in the video platform.

TikTok has also launched Shopping Ads, a simplified sales and advertising tool that will allow companies to boost their e-commerce campaigns on the social network.

It's a smart and straightforward solution that can maximize the potential of commercial product catalogs, expand the reach of online campaigns, and help brands meet customers at various points in the buying journey.

How to advertise on TikTok Ads

TikTok Ads campaigns, like other tools, are divided into three parts: campaigns, ad groups, and ads.

After creating your account, follow these steps:

Select a goal for your campaign.

Increased app installs, increased online sales, new leads, or increased website traffic.

Personalize your audience.

Determine demographic data, identify the persona's interests and behaviors, and create custom audiences.

Determine the type of budget to be used.

Daily or lifetime, standard or accelerated, flexible budget or Campaign Budget Optimization (CBO).

Create your ads.

To do this, use TikTok's own features; the platform's creation tool is easy and quick to use!

After completing these steps, review everything you've created and evaluate the effectiveness of your campaign.

We are an agency equipped to help you with this, and to make your company take off with TikTok Ads!

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