7 social media mistakes you should avoid

There are several common mistakes made on social media by many entrepreneurs and digital marketing professionals. Are you aware that having a strong online presence can help your brand achieve its goals, whether those goals are building relationships through content, branding, or increasing sales on social media?
TikTok Ads: everything about the ads and how the platform works

When it comes to TikTok, what's the first word that comes to mind? If your answer is "dance videos," pay close attention to what we have to tell you: TikTok isn't just about that anymore! On the contrary, millions of companies already recognize the potential of this social network and are making a lot of money […]
Google Ads: 5 reasons why you should use it for your business.

There are so many marketing strategies available that some doubts may arise about the capabilities of Google Ads. The famous Google tool was developed to be an online advertising solution. In this way, companies can advertise their products and services and, as a result, appear prominently. This is considered one of the most effective solutions...
Digital Marketing Consulting: What can it do for your company?

Are you researching or have you already hired a Digital Marketing consultancy? The internet has revolutionized people's daily lives and also profoundly affected their relationships with brands; the chances of reaching the public haven't always been so high. But even so, this ease requires knowledge that a digital marketing consultancy can provide […]
Discover the best social media platforms for your business.

Social media has changed the landscape of the consumer journey and, over the past few years, has become a powerful opportunity to win over your target audience. High-quality content, information, and interaction are just some of the tools that make social media the ideal environment for your investment. There are so many platform options that […]
Commerce Guide: How to increase sales and attract new customers in 2022 with Google

Today's consumers are shopping in ways they never imagined, combining their online and offline shopping experiences to ensure their sales and needs are met. Therefore, locating your customers where they choose to shop, placing them at the center of your marketing strategies, and providing excellent customer experiences are more important than ever.
Case Study: Delivery App: Over 31% conversion rate

SimChef! aims to provide establishments with all the support necessary to ensure orders are delivered with the highest quality and in the shortest time possible! SimChef! is a delivery app from the city of Maringá-PR, and its main objective was to acquire as many users as possible within its available resources. Strategy: We analyzed the […]
Digital marketing and metaverse: what you need to know

The Metaverse, once a novelty that hadn't been fully explored and seemed distant, is now becoming a reality. When the concept of the Metaverse was first revealed, numerous questions arose about how it would work and what it would be, and these questions never stopped. However, after some time, we must […]
What to expect from virtual brand experiences, according to experts.

Almost every type of brand has faced the question of how, when, and where to experiment with virtual experiences in the last two years. But it will be essential to distinguish the “buzz” from lasting behaviors in order to develop media strategies that are strong enough to engage and delight audiences across all platforms. We asked industry experts, analysts […]
Semi-Jewelry Case: Growth of 440% and record revenue in just 30 days.

Mariana Rui, a consignment company specializing in luxury semi-precious jewelry for resale, more than quadruples its daily registrations and breaks its revenue record in just 30 days with its Lead Generation strategy. Background: Mariana Rui is the largest consignment company for luxury semi-precious jewelry in Brazil, and to continue growing, it needs new qualified resellers every day. The […]