O Instagram It's going to change again, the head of the social network announced! And we want to help you understand how this will impact your business.

Now let's understand what he's trying to tell us, between the lines. Instagram It aims to prioritize ideas focused on entertainment and video content, creating a new option for people to view their feed in chronological order, without the influence of an algorithm.

Since then, posts appear in the order that the algorithm decides according to the engagement of the posts, but with this change we must review the media planning.

First, let's understand the algorithm. Do you know what it is?

Basically, it's responsible for interpreting user behavior, suggesting posts of greatest interest, both in the feed and the explore tab of the network.

Therefore, it determines which posts should appear to each user and in what order.

It's important to master different techniques and tools to deal with everyday challenges, such as... social media management, which also includes understanding the algorithm of Instagram and from other platforms.

With that in mind, Instagram Consider creating three different feed templates on your platform: Home, Following, and Favorites. Offering users the freedom to choose what they see in their feed, to better understand the three templates, I will explain them to you:

• Home: This is the standard format we currently use; this category will show the feed according to the users you interact with most, in addition to recommendations from the algorithm.

• Following: Returning to its chronological order, displaying content only from people you already follow, with everything published in order without interference from the algorithm.

• FavoritesThe "favorites" tab will allow the user to create a list of profiles they most enjoy following for photos and videos, displaying in chronological order only the posts made by profiles that you have selected for your favorites list.

This way you will only see posts from users you have marked so that their content is displayed in your priorities.

So, with all this information, what can we expect from this algorithm change?

In short, if you don't create content, you will lose followers because engagement will be short-lived.

You will need to create more content to attract your target audience with a higher number of posts per day, having to post 3 times a day or more to increase engagement.

Going back to the logic of the best time to publish in order to reach your target audience.

Let's be honest, nowadays... Instagram It's no longer just a social network for posting landscapes, food, and outfits of the day! Now it has become a way to invest in video content.

Now that we understand all the changes, let's focus on what we can do to improve engagement on your page:

Hashtags 

To generate engagement, you need visibility among your target audience; use hashtags (#) because... Instagram This groups together posts that share the same hashtag, as it will be related when another user searches for the topic using the # symbol.

Use Stories 

In addition to its audience, it offers a range of tools that increase visibility and stimulate engagement, citing as main tools: Location, Polls, emojis and hashtags.

Valuable content

Always maintain the quality of your content, as your audience will only interact if they like your post. Therefore, it's essential to offer high-quality, interesting content that can attract people and encourage their engagement.

Best times 

Always post at the best times; analyze your target audience to determine which times of day they have the most interaction and prioritize posting during those times. This will maximize your communication.

Consistency 

Post frequently so that your followers have greater visibility of your content. If you post infrequently, your followers will forget about your profile, resulting in less interaction with your posts.

But also be careful not to overdo it and flood your feed.

Finally, with this information we aim to facilitate the planning of posts, creating and searching for content that brings better results for your company.

This news article covers relevant information regarding the new change in... Instagram, ...and some tips on how to increase your engagement and succeed on social media.

This is a very important metric for companies to see the relevance of their content to their audience.

Therefore, it's worth investing in the details of your post in order to maximize its reach and increase user interaction.

If you are interested in hiring a company with experience in this area, access this link, Fill out the form and speak with one of our consultants.