Short videos have become one of the most popular ways to disseminate information worldwide.

And in terms of performance, shorter videos are also the most successful.

As a result, Google appears to be exploring ways to incorporate short videos as direct search results.

Short videos posted by TikTok and Instagram users may appear in Google search results in the near future.

In increasingly extensive tests among mobile device users, the mechanism is displaying these posts in searches on specific topics, in addition to posts similar to those made by content creators on YouTube.

Videos are becoming more popular than ever due to their ability to provide much more information in a short period of time.

Data shows that online videos are expected to account for more than 82.1 Tbp of total consumer internet traffic.

In a video, we can see emotions, movement, and tone of voice that a word or photograph wouldn't be able to convey with such clarity.

We all know that, with the success of TikTok, many other companies have started to explore this new format, such as... Instagram, which created the “Reels” feature, and YouTube, which launched “Shorts”.

With people spending more and more time on their mobile phones, it's crucial for advertisers to understand how people's viewing habits are changing.

We can watch virtually anything at any time, and we will only actually see the ads that grab our attention at the moment and that are rewarding and immediately relevant.

Google's point of view

We all know that Google has an incredible and extremely intelligent algorithm for searching and organizing all the search results pages.

It's amazing to see how important our research is today; no matter what we're looking for, we can always find pages that answer our questions.

However, the vast majority of Google's suggestions are written content, which is why it's so good at reading and understanding language.

But have you ever tried finding videos on Google? If so, I believe you would have seen that Google wasn't designed to search for this type of video resource and you probably would have encountered strange results in your searches, right?

This is because videos are much more complex than language, and that is in fact one of the reasons why they can be more valuable than images and text.

There are numerous elements to be understood in a video, including audio, visual cues, images, movements, expressions, and other elements.

Google is still in the early stages of these improvements, but we're keeping an eye on how things will turn out in the end. Do you want to see it happen?

Why use short videos in your strategy?

We can all agree that there has never been as much content available on the internet as there is today.

We were able to find all the information we needed in every possible format, which is very positive because it allows each person to choose how they want to consume the information.

Research into consumer preferences regarding brand marketing highlights that 601% of internet traffic revolves around video.

Therefore, short videos have become a favorite among people, as they can also be fun and insightful.

People can also incorporate music and movement into their presentations, resulting in a more intimate connection with the audience. After all, these videos are captivating!

Short videos are a phenomenon and the preference of most users; it's time to learn how to use them in your strategy:

Target audience: Get to know the people you're sending your messages to; this tip is one of the most important for digital marketing.

You need to know who your customer is in order to know how and when to impact them.

Engagement content: Create high-quality content that appeals to your audience.

Short videos can convey a message more quickly and clearly, appealing to the visual aspect of the content.

Focus on mobile: Smartphones and tablets have taken the place of computers, so videos are formats that are more adaptable to all types and sizes of screens, compatible with various systems, and can be viewed anywhere.

Being an excellent content format option for your strategy.

Draw attention to this: Videos can have an impact in the first few seconds and capture people's attention more than images, but if they aren't made in an attractive way, they end up going unnoticed by users.

This is why it's so important to create high-quality, engaging content.

Therefore, to produce short videos for your social media and achieve good search results, you need a good script, editing, and planning.

It's time to take a broader look at how we create content, but remember to always understand who your audience is and where they are.

They want to connect with you and learn about your company and product in seconds, so be creative!

Here are some short video suggestions for you to consider:

– product videos;

– Frequently Asked Questions videos;

– Q&A sessions with questions submitted by customers;

– tutorials;

Easy tips.

This is your chance to go viral!

Video sharing is twice as high as any other form of content.

As a result, if brands start prioritizing education and engagement, they can capitalize on more lead generation opportunities and gain greater brand recognition.

Finally, you understand the importance of short videos in your digital marketing plan.

Because it's one of the formats that's generating the most engagement right now, this is the best strategy to follow.

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