Instagram: The mathematics of reach

Having reach on Instagram has become much more than just a metric! More reach, engagement, and likes, all for a single goal: achieving a certain status on social media. Like it or not, that's how it works! The definition of reach on Instagram is simple; it refers to the total number of users who viewed a post...

Short videos in search results

Short videos have become one of the most popular ways to disseminate information worldwide. And in terms of performance, shorter videos are also the most successful. As a result, Google seems to be researching ways to incorporate short videos as direct search results. Short videos posted by users of […]

13 Top Digital Marketing Trends for 2020 (that you should start today!)

The digital marketing trends for 2020 are numerous! The key is knowing how to use them to your business's advantage in a way that generates sales opportunities, not just updated and visually appealing online channels. Knowing the main trends and understanding them thoroughly can be the key to delighting customers and standing out...

16 Digital Marketing Trends for 2016

If you work with or use the internet to showcase and sell your products or services, you need to be up-to-date on the main digital marketing trends for 2016. Brazil, despite the problems caused by the economic crisis, is going through a very interesting period in this area, with more and more companies seeking a prominent position […]