70% of Brazilians were digitally impacted during the pandemic.
A study conducted by the Brazilian Society of Retail and Consumption (SBVC) showed that the pandemic brought about a digital transformation in the country. Consumer behavior had to change, because without the option of physical stores, the preference was to switch to online shopping and use digital payments. On the other hand, to keep up with these changes, stores […]
Case study: online store 915% - positive return on investment in Google ads with simple adjustments
Today we're going to talk about a case study of an online store where we achieved a return on ad spend (ROAS) of 915% managing Google ads for a client in the custom uniforms segment. First of all, let's explain what ROAS means and how to calculate it. ROAS is different from ROI. ROAS stands for Return on Investment in paid advertising. It is […]
Case: Como conseguimos faturar R$ 122 mil em 30 dias sem verba de anúncio
Sim. É verdade. Hoje vamos te falar como conseguimos faturar R$ 122.000,00 em 30 dias com R$ 0,00 de verba em um de nossos clientes de loja virtual. Já adianto que não foi um mar de rosas, um mumu com fanta ou um doce de leite com queijo. Foi difícil pra caramba! Mas, nós conseguimos. […]
