70% of Brazilians were digitally impacted during the pandemic.

A study conducted by the Brazilian Society of Retail and Consumption (SBVC) showed that the pandemic brought about a digital transformation in the country. Consumer behavior had to change, because without the option of physical stores, the preference was to switch to online shopping and use digital payments. On the other hand, to keep up with these changes, stores […]

13 Top Digital Marketing Trends for 2020 (that you should start today!)

The digital marketing trends for 2020 are numerous! The key is knowing how to use them to your business's advantage in a way that generates sales opportunities, not just updated and visually appealing online channels. Knowing the main trends and understanding them thoroughly can be the key to delighting customers and standing out...

Marketing Automation: What is it? How can I use it in my company?

Marketing automation is the combination of technologies and processes for those interested in sales and marketing, with the goal of increasing the efficiency and results of marketing activities. Marketing automation will ensure that all contacts you make are encouraged to become paying customers – at any time of day. I venture to say […]