Managing Social Media: How to Choose the Perfect Company

You've probably already noticed, during your research, that there are thousands of "pseudo-experts" in social media out there. They all claim to be experts in managing a company's social media. But, unfortunately, the truth is that the vast majority don't know what they're doing. I'm not saying there are only a few...

STOP NOW! 25 social media mistakes you should avoid immediately.

Social media has the power to transform your brand into a massive empire. But if you're not careful, it can do the exact opposite. Take Snapchat, for example. In 2018, Snapchat launched an ad game called "Would You Rather?" One of the questions was whether users would rather "slap Rihanna" or [...]

How to Write Social Media Titles (That Make People Click)

Original article on How to Write Social Media Titles (That Make People Click) here on Neil Patel's blog. It's painful. You write a high-quality article. Then, after carefully reviewing it, you publish it. You schedule updates for peak times on your social media. You hope the update will receive likes, shares […]

12 tips to help your business stand out on social media.

Transparency: Communication on the internet is multilateral, meaning that companies must understand that their pages won't only receive praise and kind messages. Knowing how to manage criticism, responding to it whenever possible and necessary, and resolving problems directly through social media helps consolidate the brand. “In the current era, the great currency is […]”