How much does it cost to advertise on social media? Why advertise on social media?
Some questions that many business owners ask are… How do I advertise my company on social media? How much does it cost to advertise on social media? Why advertise on social media? How much do I need to invest to get good results? Being on social media and investing in advertising has become important, just as it was in the past with radio, magazines, television, and other media…
Social Media Consulting for Small Businesses
The goal of social media consulting for small businesses is to empower business owners and entrepreneurs in managing their corporate and business social media. With the existence of numerous social media platforms, it's normal to feel a little "lost" in this technological environment. Digital marketing allows companies to interact with customers […]
8 reasons why your company should invest in social media management.
Today we will discuss 8 (eight) reasons why your company should invest in social media management and boost your sales! Social media management goes beyond scheduling posts; to generate significant results and give your business a boost, you need to be strategic. Modern society has been completely transformed by the arrival of technology, revolutionizing the way we live and work.
Paid traffic for e-commerce: what it is and how to do it.
Paid traffic for e-commerce represents the amount of traffic to your page. Simply creating your e-commerce site isn't enough; you need to invest in strategies to boost results! Let's better understand what paid traffic is: a strategy that involves investing in and paying search engines to display […]
Instagram is changing (again)! Is your business ready?
Instagram is changing again, the head of the social network announced! And we want to help you understand how this will impact your business. Now let's understand what he's trying to tell us; in essence, Instagram intends to prioritize ideas focused on entertainment and video content, creating a new option for […]
Managing Social Media: How to Choose the Perfect Company
You've probably already noticed, during your research, that there are thousands of "pseudo-experts" in social media out there. They all claim to be experts in managing a company's social media. But, unfortunately, the truth is that the vast majority don't know what they're doing. I'm not saying there are only a few...
Qualified leads: Everything you need to know
Among digital marketing strategies, one of the most important is its ability to generate leads. As your company grows and gains space in the online world, the number of leads generated grows exponentially. When lead generation is less than the sales team's capacity to handle it, it is possible to contact […]
How to advertise on Google? Learn for FREE right now!
You've probably done a Google search and found some highlighted links in the results, right? You've also visited a blog and found a product banner, or watched a YouTube video but had to view ads first, haven't you? These examples have something in common: they are created and managed […]
Case study: online store 915% - positive return on investment in Google ads with simple adjustments
Today we're going to talk about a case study of an online store where we achieved a return on ad spend (ROAS) of 915% managing Google ads for a client in the custom uniforms segment. First of all, let's explain what ROAS means and how to calculate it. ROAS is different from ROI. ROAS stands for Return on Investment in paid advertising. It is […]
STOP NOW! 25 social media mistakes you should avoid immediately.
Social media has the power to transform your brand into a massive empire. But if you're not careful, it can do the exact opposite. Take Snapchat, for example. In 2018, Snapchat launched an ad game called "Would You Rather?" One of the questions was whether users would rather "slap Rihanna" or [...]
