Why is Digital Marketing essential for your company?
Beyond the total visibility on the internet, several factors demonstrate the importance of digital marketing. Have you ever imagined the number of searches Google receives daily? Or the volume of information disseminated on social media? The amount of information sought is enormous and constant, and this also includes data about products and services. This […]
Live commerce: a strategy to boost sales
Live commerce is a strategy that uses the interaction provided by live streaming to promote and accelerate sales. The supplier promotes products, services, and the entire e-commerce ecosystem through this "live commerce." You may not realize it, but you've probably already experienced a live commerce sales strategy...
How to generate qualified leads in e-commerce?
With market changes and consumer behavior shifting towards different purchasing perceptions, small and medium-sized businesses must be attentive to new ways of acquiring customers. If you own or manage a small business, you've probably heard of inbound marketing and the word "leads." But do you know what leads are?
Growth of e-commerce in Brazil
The growth of e-commerce, which had already been accelerating in recent years in Brazil, was accelerated by the pandemic, and online shopping ended up becoming the new normal. That e-commerce in Brazil continues to grow is more than obvious! According to research by eMarketer, Brazil became the seventh largest country in online sales in […]
E-commerce: how to boost your sales with Google marketing
Digital marketing on Google is fundamental to maximizing results for your e-commerce business. With Google Ads, you can create ads to drive consumers to your online store. The growth of the internet in recent years has provided new business opportunities, and the one that is currently booming is the e-commerce sector. It has become […]
Paid traffic for e-commerce: what it is and how to do it.
Paid traffic for e-commerce represents the amount of traffic to your page. Simply creating your e-commerce site isn't enough; you need to invest in strategies to boost results! Let's better understand what paid traffic is: a strategy that involves investing in and paying search engines to display […]
How do I prepare my e-commerce site for end-of-year sales?
With the end of the year approaching, many retailers working with e-commerce/online stores are already preparing for the high demand to come. There are many holidays and special occasions that will certainly increase their sales significantly. The coronavirus crisis has reshaped the current shopping landscape – where many people have spent their time on holidays and other special occasions.
Google Ads for E-commerce: How does it work?
Google Ads is Google's paid advertising tool. It's how most companies increase the visibility of their e-commerce site. This tool promotes ads and places your product at the top of online searches, allowing your online store to gain much greater notoriety. But how does it work? Imagine that […]
Black Friday 2020: When is it? How do I prepare my store?
There are just over two months left until Black Friday 2020. That's right, the day so eagerly awaited by retailers and shoppers is approaching, and it will be on November 27th, 2020. If you're a retailer, you've probably spent the last few months developing strategies and planning your offers to beat the competition and win over customers, haven't you? Now if […]
