Category: Digital Marketing

I have an online store but I can't sell anything. What should I do?

E-commerce is a reality in the lives of Brazilians today, yet it still faces many problems when it comes to selling. Why? There are several factors that cause customers to abandon their purchase, or as it's said, shopping cart abandonment. Just to give you an idea: • The […]

How to make your blog images stand out on social media.

We all know the importance of visuals in content marketing. In recent years, marketers have taken the use of images to the next level in terms of creativity, quality, and the use of different formats and publishing platforms. The days of using just any old photo at the top of your content are over...

Discovering the new era of marketing

“What a long, strange trip it has been…” For those of you who are as old as I am, you’ll immediately recognize that the quote is from the famous Grateful Dead song “Truckin”“. When I think about those lyrics, I’m not thinking about my younger days…

3 Lessons on social media marketing to learn from nonprofits

Many for-profit companies are accustomed to working with large marketing budgets that fund their wide range of event marketing activities, both for distributed content and paid social media advertising. But not everyone has that luxury, and I'm inspired by how organizations […]

10 Tips to Avoid Conflicts on Social Media

Are you offended? Are you even more offended by the fact that people aren't offended? Then you must have read the brand's last tweet. Of course, you probably didn't see the tweet. It had already been removed. Then you read about it in a Twitter or Facebook post from a friend who shared the […]

Are you a panda?

There are many people who need you. Yesterday, Sunday, September 7th, a wonderful light rain to stay in bed, laziness prevailing in my body, but even so I woke up at 6:30 am, took a hot shower, bought coffee, hit the road and went to give a lecture in Londrina. I'm not sharing this with the intention of […]

6 viral marketing lessons you can learn from the ice bucket challenge.

Hi, how are you? In today's post, I decided to write about the Ice Bucket Challenge. Regardless of whether it was good or not, whether it used water or not, I've compiled some viral marketing lessons that we can all learn from this challenge. So, take advantage of these 6 viral marketing lessons to learn from the […]

6 clichés that deserve to DISAPPEAR from the marketing vocabulary.

(*) By Simon Dumenco, from Advertising Age. Recently, I wrote an article titled “8 Words That Deserve to Die.” The text was shared thousands of times on social media and I received a ton of virtual pats on the back, mostly through tweets and comments on AdAge, like “Amen.” But I also got some great suggestions to add […]