Social media trends in 2022

Do you recognize the importance of adhering to key social media trends and applying them to your business? Everything we've seen in recent years, throughout the pandemic, demonstrates this, as it provided a new experience for users worldwide. Social media is constantly evolving! What was once seen only as […]

Reels or IGTV: which is best for my business?

Reels – Instagram's way of competing with TikTok – has been a very effective tool on this social network. Therefore, many content creators and companies have been turning to this new Instagram option to reach an ever-growing audience. It's already known […]

Referral marketing: do opinions from acquaintances carry more weight?

Referral marketing, or word-of-mouth marketing, is simply a group of people exchanging ideas and experiences as consumers about a product or service. This is a tool that can be leveraged, and if done correctly, will be a great ally for your brand. Want to know how to use it to sell more?

Digital Influencers: What are they? Should I use them to promote my business?

Influencer marketing is the opportunity to have a digital influencer, someone with authority, market your business. The influencer promotes your brand, increases your public exposure, and ultimately helps sell more products (or gain new customers). The promotion of a digital influencer is usually created entirely by them (most of the time) or […]