March 23rd, Andrey Lipattsev, of Google, revealed the 3 main ranking signals in Google's algorithm for ranking websites in search results: Links, Content, and RankBrain.

This is the first time Google has made such a statement. Last year it was revealed that RankBrain was the third most important ranking factor, but the search giant refused at the time to say what the top two were.

Andrey Lipattsev, who is a senior search quality strategist at Google, did not make it clear, however, which comes first and which comes second. Therefore, we can rank them as follows:

1st and 2nd – Links and Content

3rd – RankBrain

Naturally, Google uses many other factors. Links, content, and... RankBrain They are made up of many sub-factors, and we also don't know exactly whether RankBrain works as a direct or indirect ranking factor. .

But overall, these are the top three, officially confirmed by Google itself.

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