The growth of e-commerce The trend of online shopping, which had already been accelerating in recent years in Brazil, was further accelerated by the pandemic, and online shopping ended up becoming the new normal.

That the e-commerce Growth in Brazil is more than obvious!

According to research by eMarketer, Brazil became the seventh largest country in online sales in 2020.

Let's understand e-commerce or electronic commerce: it refers to online sales carried out by a single company, whether a manufacturer or retailer, through a proprietary virtual platform.

O e-commerce It has won over new consumers, and Brazilians are adapting to the online shopping environment.

Although COVID restrictions boosted its growth, e-commerce has realized its growth projections for the coming years, even after the end of the pandemic.

For the next few years, e-commerce in Brazil is expected to continue growing. According to the study Future of Retail, carried out by Euromonitor International and Google, The projected growth rate between 2021 and 2025 is 42%.

According to the research, 251% of the new consumers are from Generation Z, born between 1995 and 2010.

Therefore, the expectation for 2022 is that online sales will grow by 12 %, with revenues of R$ 169.5 billion.

Bestselling categories

Research has revealed that the most popular categories for online shopping are fashion, beauty, perfume, and health.

On the other hand, the technology sector, which includes smartphones and consumer electronics, showed the greatest growth in the previous year.

Most commonly used payment methods

The most common payment method for online purchases is credit card, which accounts for 69.7% of all orders placed.

Bank cards received 16.9% of the order payments, while 11.1 % went to other payment methods, such as wallet and cashback, and 2.3 % went to Pix.

Factors such as convenience, variety, and attractive prices help explain this success..

And the numbers prove that online shopping is here to stay.

 

4 effects of growth of e-commerce in Brazil :

Smartphones

They are a priority., Brazil and Mexico are two of the largest e-commerce retail markets through mobile in Latin America.

– Partnerships with influencers

One of the main aspects of the growth of Brazilian e-commerce has to do with digital influencers. Brands affirm that working with influencers is extremely important for business, as Brazilian social media users follow some of them. digital influencer.

Marketplaces

They will grow even more, as they are important channels for generating sales growth quickly and without much effort.

The relevance of digital payments

The convenience and reduced friction in digital payments are major attractions for consumers. Due to the popularization of PIX (Brazil's instant payment system) and digital wallets, the population is becoming increasingly accustomed to the experience of online shopping and payments.

What else can we expect from the future of e-commerce?

After 25 years of online shopping history, even greater growth is expected in the coming decades.

Among the most prominent categories are:

– Food and Beverages;

Art and Antiques;

Babies and Co.;

Home, Decoration and Construction.

In this scenario, e-commerce It is considered one of the most prosperous sectors in Brazil, with no signs of decline and a stable future ahead.

In other words, a sea of opportunities opens up for entrepreneurs who are attentive to technology and consumer behavior.

Keep an eye on trends to evolve your business!

Monitoring consumer profiles in Brazil will help you understand what your customers are looking for and, consequently, better direct your strategies with innovative practices to gain authority online.

In addition to anticipating needs, you gain a competitive advantage over your competitors, whether in products and services or in the shopping experience.

And this is fundamental to maintaining positive results for your business.

To strengthen your brand and boost your sales. e-commerce you need to invest in Google Ads.

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