Alright friends and students, the end of the year is approaching, most people are already working "more or less," just imagining what to buy to fill their bellies at Christmas dinner and also finalizing the checklist of things they're going to take to that hostel on the beach with their friends.
Okay, not everyone will do that. Anyway, taking advantage of the number of retrospectives that are appearing and the ones we all already know, like that one with Roberto Carlos, you know? The Globo New Year's Eve special and all that... that really boring thing...
In this great atmosphere, the magazine EXAM [He/She] scoured social media for some blunders committed by large companies on social media, and the result is what you see below. 8 worst social media gaffes of 2013:
Nokia NZ sends a "F**k You" to the Twitter crowd.
Listen folks, social media is serious business! Especially when you put someone in charge of a large company's Twitter account. This happened in November of this year and generated a huge controversy, numerous retweets, news outlets sharing the blunder, and fans of the brand extremely outraged.
After a while the message was removed and the company apologized for what happened, but they didn't comment on why the message was tweeted. (Yeah, so it was Casper the Friendly Ghost then?)
Is Cacau Show supposed to "lick" my computer screen? ARE YOU CRAZY?
This blunder was incredible! It happened in October of this year on Cacau Show's fan page. To this day, you see this image circulating and being ridiculed on social media.
I don't know if you can read it, but in the photo caption, Cacau Show says that it "discovered a new Facebook feature that allows you to feel the irresistible taste of chocolate." OH REALLY! Do you really think I'm going to "lick" my computer screen? And worse, that this would be funny?
Ah! Another thing that happened with this image was that many people were commenting that the image itself resembles something that… it's not worth commenting on here, but I hope you understood (yuck, how disgusting). And also many people talking about false advertising, which I think was actually a big deception from the beginning.
Well, in the end, the company explained that it usually makes jokes using the "poetic license" that exists on social media. It didn't quite work, Cacau Show. Sorry. But I still like your chocolates, okay? :*
Danette, which is from Danone, is a real head-scratcher for São Paulo fans.
Danone's Danette Facebook page decided to poke fun at São Paulo's elimination from the Libertadores Cup. "It could have been Danette, but it was a chocolate for your favorite team," the image said. That was it. São Paulo fans didn't like it at all, and after the negative reaction, the post was removed. The brand apologized for the possible offense.
Luciano Hulk, sponsored by TIM, uses Vivo.
That's right, but is there a problem? Of course not! The problem is letting people know you're using a different carrier. How? By taking a picture of your phone screen and posting it on Instagram!
He posted a screenshot from his personal smartphone showing that he was using Vivo's services and not TIM's, a company for which he has been the main spokesperson for over two years. The image celebrating 10 million followers was removed, and no one commented on the matter. Good for Vivo, which took a jab at the competition without lifting a finger.
Rede Globo shoves the scheduled post into the grave.
A simple and forgotten scheduling of a Twitter post by Rede Globo about its new series "Pé na Cova" became a very sad case for the brand.
The post's content discussed an app from the series where you could put friends' names on a tombstone and decorate it with various "trinkets." It would have been fun seeing all those dimples on the internet if the tweet hadn't been published the day after the tragedy at the Kiss nightclub in Santa Maria, Rio Grande do Sul.
The company was accused of insensitivity to what happened. Ultimately, it was just pure bad luck. =/
Please don't do anything related to September 11th!
The date September 11, 2001, is still remembered with great sorrow by Americans in the US because of the attack on the Twin Towers in New York. The mobile phone operator AT&T decided to honor those who died in the attack, but it was not well received by social media users.
The company's Twitter followers did not react well to the image and accused the company of trying to promote the sale of the BlackBerry Z10 by using the tragedy for advertising purposes. The company later explained that "it was just a tribute.".
Galaxy Vs. iPhone vs. Maria Sharapova
This rivalry is already a classic in practically every medium you can imagine, and social media is no exception.
Tennis player Maria Sharapova, a spokesperson for Samsung, ended up in a similar awkward situation to that of Luciano Huck when she published a tweet that ended with the indiscreet phrase "Twitter for iPhone".
The message was deleted, but neither she nor the Korean woman commented on the matter.
iPhone vs. BlackBerry Vs. Alicia Keys
The latest unfaithful spokesperson is Alicia Keys, who represents BlackBerry in advertising campaigns and is currently the creative director of the Canadian company.
She let slip on Twitter that she preferred the iPhone and became a joke on the social network. The singer tried to justify what happened, saying that her account had been hacked, but she didn't convince her followers.
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