Facebook changes every day. Whether it's a new messaging button, a different way to communicate with friends, or an algorithm update for pages, it's certainly a daily challenge to stay on top of all the updates, especially with the most important changes for businesses and pages.<\/p>\n
If you've ever advertised on Facebook before, ever thought about advertising on Facebook, or need to know about... Facebook Ads<\/strong> For anything you do, there are four important new updates that the "Globo Network" of social media recently announced. Here they are. The 4 new Facebook Ads updates and what you need to know about them.<\/strong>:<\/p>\n Facebook believes that ads fall into two categories: brand awareness and direct response (DR). For DR campaigns (think ads that promote app downloads, newsletter subscriptions, or product purchases), advertisers (like us) don't just have one objective with these ads. We needed metrics to measure what constitutes success and how it's built on the platform via insights and conversion rates.<\/p>\n That's why Facebook introduced "Brand Awareness Optimization" to help advertisers (starting to roll out for us only in October) identify, reach, and attract people who are more likely to return and engage with the page and its posts. Finally, Lombardi!<\/p>\n The carousel format for Facebook Ads<\/strong> It's nothing new, but including videos in this type of ad was impossible... until now.<\/p>\n This is for Facebook spenders, especially global brands, agencies, and companies that have a stake in television advertising. Facebook reported in its audience research that boosting TV campaigns with Facebook video ads increases their reach and also improves the efficiency and effectiveness of the ad.<\/p>\n In nearly 50 campaigns, Facebook impressions were twice as likely to reach the target audience as TV impressions, and when Facebook ads were placed alongside TV ads, there was a 19% increase in target audience reach compared to standalone TV ads.<\/p>\n If you're interested in researching Facebook and\/or Instagram users, you're in luck. Facebook has announced that it will now allow advertisers to launch mobile voting campaigns. This will allow advertisers to measure the success of their campaigns, which should lead to more authentic and accurate results.<\/p>\n If you enjoyed this article, found it useful, or were simply curious to learn more about... How to Advertise on Facebook<\/strong><\/span> Or even hire our services, feel free to comment below or contact us!<\/p>\n See you soon!<\/p>\n O\u00a0Facebook muda todos os dias. Quer se trate de um novo bot\u00e3o para mensagens, uma maneira diferente de se comunicar com amigos, ou uma atualiza\u00e7\u00e3o do algoritmo das\u00a0p\u00e1ginas.\u00a0Com certeza \u00e9\u00a0um desafio di\u00e1rio permanecer no topo de todas as atualiza\u00e7\u00f5es, especialmente com as mudan\u00e7as mais importantes para as empresas e p\u00e1ginas. Se voc\u00ea j\u00e1 tiver anunciado […]<\/p>\n","protected":false},"author":6,"featured_media":3699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-3691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-no-facebook"],"yoast_head":"\n1. BRAND AWARENESS OPTIMIZATION<\/h3>\n
2. VIDEO ADS IN THE CAROUSEL<\/h3>\n
3. Target Rating Points (TRP): The same way to buy TV ads.<\/h3>\n
4. VOTING ON MOBILE DEVICES<\/h3>\n
So, did you like it?<\/h3>\n