{"id":3399,"date":"2015-03-05T15:00:01","date_gmt":"2015-03-05T15:00:01","guid":{"rendered":"http:\/\/agenciasolucoes.com.br\/?p=3399"},"modified":"2015-03-05T15:00:01","modified_gmt":"2015-03-05T15:00:01","slug":"porque-o-engajamento-de-website-e-a-nova-necessidade-do-marketing","status":"publish","type":"post","link":"https:\/\/www.agenciagaya.com.br\/en\/2015\/03\/05\/porque-o-engajamento-de-website-e-a-nova-necessidade-do-marketing\/","title":{"rendered":"Because website engagement is the new "necessity" of marketing."},"content":{"rendered":"

Website engagement is definitely a "must-have" in marketing for 2015.<\/h3>\n

As a marketing professional, you only have a few minutes or less to capture a website visitor's attention with engaging content. Because readers are very quick to judge the value and relevance of your content, every blink can make the difference between sparking their interest in your company or sending them back to Google for another search.<\/p>\n

How crucial is your website's engagement for generating revenue? 2014 B2B Procurement Study<\/a> A study by Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!).<\/p>\n

Although company websites have been considered the most popular channel, buyers are not satisfied with the level of information offered; only 371% of B2B buyers think these websites are the most useful channels for this purpose. This demonstrates that companies should focus on providing website content aimed at educating their prospects and generating more qualified leads.<\/p>\n

Delivering the right message, at the right time, to the right person is a prerogative for any marketing professional looking to make a meaningful connection with a website visitor. By presenting content that readers find not only educational but also relevant to their pain points and challenges, a website can effectively nurture prospects, generate more qualified leads, and help move them efficiently down the sales funnel.<\/p>\n

Your marketing efforts need to be where your potential customers are.<\/h2>\n

While digital advertising, email marketing, and industry conferences are cornerstones of the marketing arsenal, it's time to realize that website engagement is crucial for nurturing and generating leads. Why? Primarily because of the potential audience reach.<\/p>\n

Many company websites attract tens of thousands of visitors per month. This works out to approximately 100-200K visitors per year, which is certainly not a number any marketer can afford to ignore. In this context, chances are that most of your potential customers are at the top of the funnel, a stage where engagement is vital.<\/p>\n

In the first stage of the buyer's journey \u2013 the awareness stage \u2013 audience volume is highest. If you fail to invest sufficient effort in engaging people at this point with personalized content that quickly captures their attention, you risk losing a large portion of your audience before reaching the next stage, in the middle of the funnel. Relevant content can also ensure fewer people leave the site and lead to higher conversion rates.<\/p>\n

Not all website visitors are created equal.<\/h2>\n

Can you imagine visiting a website and only seeing content related to your industry, role, or demographics? Wouldn't that be amazing?<\/p>\n

With website personalization technology, marketers can now engage their readers on a more personal level, with case studies and offers that fit their interests and challenges.<\/p>\n

According to Marketing Sherpa, 671% of potential customers consider content targeted to their job function valuable, while 82% value content targeted to their specific industry. These statistics demonstrate that people not only want, but also expect, a company to develop and deliver content that matches their individual attributes.<\/p>\n

Each buyer segment has a unique \u201cDNA\u201d comprised of demographics, industry, location, and much more. It\u2019s a marketer\u2019s responsibility to ensure that each website visitor is served content that aligns with their DNA, to increase potential engagement.<\/p>\n

Even though most companies have created substantial amounts of content, they still lack the ability to show it to the right people at the right time. Real-time website personalization gives us the opportunity to offer a targeted and personalized experience that increases your chances of converting a prospect into a real result.<\/p>\n

2015: The Year of the Personalized Website<\/h2>\n

Although the value of content marketing has been proven in recent years, as 2015 takes off, personalization is undoubtedly at the forefront of marketing trends. As more and more content becomes available, it will be increasingly important to stand out from the crowd. Engaging visitors to your website with granular, message-based content is an excellent way to achieve this and maintain their preference.<\/p>\n

This approach not only increases the chances of customers staying on your site longer, but also encourages them to read more content to educate themselves. This will help secure your company's position as an industry leader in the minds of readers. Encourage customers to return to your site multiple times to guide them on your offering and differentiation.<\/p>\n

How do you incorporate web engagement into your marketing strategy? I'd love to hear about your experience in the comments below.<\/p>","protected":false},"excerpt":{"rendered":"

O engajamento de website hoje \u00e9 com certeza o “must-have” do marketing para 2015. Como profissional de marketing, voc\u00ea s\u00f3 tem alguns minutos ou menos, para capturar a aten\u00e7\u00e3o de um visitante do site com um conte\u00fado envolvente. Como os leitores s\u00e3o muito r\u00e1pidos para julgar o valor e relev\u00e2ncia do seu conte\u00fado, cada piscar […]<\/p>\n","protected":false},"author":6,"featured_media":3400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-3399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"\nPorque o engajamento de website \u00e9 a nova "necessidade" do marketing.<\/title>\n<meta name=\"description\" content=\"Entenda porque o engajamento de website \u00e9 o novo "must-have" do marketing!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agenciagaya.com.br\/en\/2015\/03\/05\/porque-o-engajamento-de-website-e-a-nova-necessidade-do-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Porque o engajamento de website \u00e9 a nova "necessidade" do marketing.\" \/>\n<meta property=\"og:description\" content=\"Entenda porque o engajamento de website \u00e9 o novo "must-have" do marketing!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agenciagaya.com.br\/en\/2015\/03\/05\/porque-o-engajamento-de-website-e-a-nova-necessidade-do-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"GAYA - 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